Yang Shi

Yang Shi Email and Phone Number

Senior Global Marketing Manager @ Amazon Web Services (AWS)
Boston, MA, US
Yang Shi's Location
Beijing, China, China
Yang Shi's Contact Details

Yang Shi personal email

n/a
About Yang Shi

Specialties: Partner Marketing, Digital Marketing, Digital Transformation, Marketing Automation, Content Marketing, Marketing Consulting, Media Management, Marketing Communication, Database Marketing, Marketing Enablement, Project Management

Yang Shi's Current Company Details
Amazon Web Services (AWS)

Amazon Web Services (Aws)

View
Senior Global Marketing Manager
Boston, MA, US
Website:
aws.amazon.com
Employees:
142019
Yang Shi Work Experience Details
  • Amazon Web Services (Aws)
    Senior Global Marketing Manager
    Amazon Web Services (Aws)
    Boston, Ma, Us
  • Amazon Web Services (Aws)
    Senior Partner Marketing Manager
    Amazon Web Services (Aws) Dec 2021 - Present
    Beijing, China
    Contribute to AWS GCR Partner Marketing, and lead AWS Marketplace and demand generation.1. As demand generation lead of partner marketing in GCR, take charge of overall strategy of demand generation, digital partner marketing and scalable program in GCR, and lead team to boost partner marketing effectiveness and efficiency.2. As marketing lead of AWS Marketplace China, build AWS Marketplace sellers go-to-market strategy, continuously drive the awareness of AWS Marketplace in China market, and develop joint marketing campaigns with sellers / partners for demand generation.3. Lead global ISV landing and GTM in China, leverage AWS marketing resources to enable global ISV expand business from global to China.
  • Amazon Web Services (Aws)
    Partner Marketing Manager
    Amazon Web Services (Aws) Oct 2019 - Nov 2021
    Beijing, China
    Contribute to AWS GCR Partner Marketing, and lead demand generation and partner marketing digital transformations.1. Lead digital partner marketing campaigns for demand generation, drive digital marketing transformations of AWS-led and partner-led campaigns.2. Lead marketing enablement to AWS partners to share AWS marketing best practices and make it scalable with partners.3. Lead APN (AWS Partner Network) Marketing Central in China, that is content marketing portal for AWS partners globally.4. Lead APN (AWS Partner Network) Ambassador program in China, develop and manage KOLs from AWS partners to advocate and demonstrate tremendous AWS use cases in China.
  • Ibm
    Digital Marketing Manager
    Ibm Apr 2016 - Oct 2019
    Beijing City, China
    Contribute to IBM Performance and Programmatic Marketing, and lead IBM Analytic program digital marketing campaigns.1. Manage and develop digital marketing campaign across multiple channels, including SEM, SEO, media coop, programmatic display advertisement and social media to drive marketing created leads and revenue.2. Lead IBM x Linkedin on digital marketing domain in China, and collaborate with digital sales to pilot integration between paid media and social selling as evangelist of Linkedin Marketing Solutions.
  • Ibm
    Performance Marketing Event Manager
    Ibm Jun 2015 - Apr 2016
    Beijing City, China
    Contribute to IBM Performance Marketing GCG IOT team, and lead IBM Commerce program marketing event.1. E2E manage and execute customer-facing marketing events to drive marketing create pipelines and revenue.2. Collaborate with sales and business partners to perform client engagement, maintain install base to enlarge deal size, and develop emerging clients.3. Manage event marketing agencies to deliver designated customers experience, and 100% comply with IBM finance and compliance policies.
  • Ibm
    Database Marketing And Marketing Automation Team Lead
    Ibm Jan 2013 - May 2015
    Dalian, Liaoning, China
    Contribute to IBM Global Marketing Center, lead Marketing Data & Analytics team.1. Develop Database Marketing strategy of programs and campaigns against confirmed targets.2. Initiate data acquisition and cleansing projects to support business demand and growth.3. Steward client information and privacy to support marketing campaigns and tactics, optimize customers engagement. 4.Performance management and scorecard of ROI and KPI.5. Lead IBM Marketing Automation (UNICA) transformation development, and enable team to E2E support campaign execution and optimization.
  • Ibm
    Marketing Campaign Planner
    Ibm Dec 2010 - Jan 2013
    Dalian, Liaoning, China
    1. Marketing systems operations and optimizations, support Marketing & Communication of IBM.2. IBM Marketing Business processes, comply with finance and integrity policies.3. Plan and end-to-end execute IBM Hardware channel marketing tactics with business partners.4. Evangelist of Marketing Automation (UNICA) deployment in GCG.5. New talents development and enablement as SME.

Yang Shi Skills

Business Process Direct Marketing Unica Marketing Communications Siebel Analytics Operations Marketing Training Marketing Automation Digital Marketing Database Marketing Channel Marketing Mdm Client Information Strategy Media Management Knowledge Management Tableau Marketing Software As A Service Leadership Strategy Customer Relationship Management Business Analysis Multi Channel Marketing Project Management Management

Yang Shi Education Details

Frequently Asked Questions about Yang Shi

What company does Yang Shi work for?

Yang Shi works for Amazon Web Services (Aws)

What is Yang Shi's role at the current company?

Yang Shi's current role is Senior Global Marketing Manager.

What is Yang Shi's email address?

Yang Shi's email address is ys****@****ibm.com

What schools did Yang Shi attend?

Yang Shi attended Katholieke Universiteit Leuven, Liaoning Normal University, Liaoning Normal University.

What are some of Yang Shi's interests?

Yang Shi has interest in Teamwork, Foreign Languages Learning, Multi Cultural Cooperation, Meditation, Reading, Critical Thinking.

What skills is Yang Shi known for?

Yang Shi has skills like Business Process, Direct Marketing, Unica, Marketing Communications, Siebel, Analytics, Operations, Marketing Training, Marketing Automation, Digital Marketing, Database Marketing, Channel Marketing.

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