- Conducted market research for Haier in Thailand refrigerator market, analyzing consumer trends and preferences in the Side-by-Side, Multi-door and Double-door categories to identify growth opportunities and inform strategic decision-making- Extracted data using SQL to analyze YoY revenue growth trends across various brands, product lines, sizes, and price segments, yielding insights that supported strategic business initiatives- Identified key consumer demographics(high, medium, low-end),lifestyles, purchasing drivers(functionality, design, brand) and brand equity awareness for Haier based on trending and competitor analysis

- Collected, cleaned, and analyzed data from multiple social media platforms using SQL and Python to support Apple’s brand monitoring and strategic adjustments in Mainland China Market.- Tracked social media sentiment in real-time during product launches, used word clouds to highlight debate topics.- Analyzed consumer sentiment towards new products, created alert reports to track and report key issues, supporting Apple in addressing challenges promptly.- Generated keyword previews and positive/negative topic statements to gain a deep understanding of market trends and competitors’ dynamics.

- Consolidated weekly forex market insights, compared macroeconomic conditions between the U.S and China and researched USD/CNY exchange rate trends and forecasted future scenarios.- Provided an overview of daily market dynamics, monitored the exchange rate fluctuations of major currency pairs such as EUR/USD and USD/JPY and analyzed policy directions.- Researched the use and operations of financial instruments such as interbank lending and certificates of deposits.