Xiyuan was established in 2017, headquartered in Shanghai with a Hong Kong branch operating under the name VivirCN. With robust government and media connections, an expansive influencer network (over 5 million followers), and a team boasting 20+ years of brand marketing and cross-border trade expertise, Xiyuan offers holistic brand marketing solutions. Our services encompass digital content creation, social media promotion, trading exhibition engagement, China market research, business consulting, language training, and more. Xiyuan has partnered with 30+ global titans like Disney, Peppa Pig, and Viking Cruises, as well as government entities, including Shanghai Promotion Center.

Branding strategy, commercial promotion, marketing campaigns, co-branding and public relations activities. Facilitated collaborations between Kafftec and well-known brands such as Starbucks, Manner, Heytea and Lufthansa. Reached cross-industry cooperation with brands such as Muji, IKEA, PoleStar and Shanghai Fashion Week.Also responsible for media promotion to continuously improve brand awareness and reputation.

In collaboration with the headquarters in Barcelona, I spearheaded the introduction of a prominent Spanish water treatment brand to the Chinese and Asia Pacific market. My role encompassed:Developing and executing a comprehensive branding strategy tailored to the region’s specific needs.Overseeing all marketing efforts, including market analysis, positioning, and campaign execution.Formulating and executing strategic objectives focused on expanding market reach and fostering regional growth. This involved the seamless integration of internal and external resources, both domestic and international, to facilitate successful business collaborations.

I held the pivotal responsibility of orchestrating Disney’s digital content services and pioneering innovative formats for Disney’s content offerings. My key achievements include:Strategic Content Development: Spearheading the planning and execution of Disney-branded digital content, with a focus on creating culturally relevant and engaging formats.Innovative Learning Initiatives: As a testament to my creativity, I conceived and developed eBook and interactive learning projects, expertly tailored to the local market’s preferences and needs. Notably, I initiated the company’s first foray into audio-based learning products, launching them on a global scale.Strategic Partnerships: Cultivating strategic partnerships with leading domestic internet companies, such as Alibaba, Youku, China Mobile, Xiaomi, Qingting, and Jiliguala, to successfully introduce these groundbreaking digital products on their platforms.

Multichannel Oversight: Leading a dynamic team comprising 60 editors in the daily creation of content, responsible for overseeing content across 12 channels, ensuring consistency and quality.Cross-Platform Strategy: Managing content delivery across 35 Apps and 5 cross-screen digital products, aligning them with the organization’s strategic goals.Social Media Engagement: Orchestrating content distribution and engagement strategies on various social media platforms to maximize outreach and impact.

As Deputy Director of the News Center: I played a pivotal role in shaping daily reporting strategies for the news website, collaborating closely with the chief editor to manage the reporting and editing team. As Head of Reporting Team for Shanghai World Expo: I spearhead the development and execution of reporting strategies for the prestigious Shanghai Expo in 2010. My leadership was instrumental in organizing and managing a highly productive team of 28 reporters and editors, resulting in the publication of 671 news stories and 528 video reports in a span of just six months.Awards and Recognitions:• During my tenure, our team achieved outstanding recognition, including four group awards issued by the State Council Information Office of China: “Best Online Communication Award of Shanghai World Expo”, “Best Organization Award”, “Second Prize of Best Report Award”, and “Second Prize of Best Information Service Award”. • Personally, I was honored with the title of “Outstanding Individual in Shanghai World Expo Work” at the provincial and ministerial level. I also won the Second Prize of “Shanghai Young Journalists' World Expo Reporting Innovation Competition".