Yi Yang Email and Phone Number
Yi Yang is an experienced podcast host, producer, and consultant who has worked in the radio/podcasting industry since 2015.Yi has produced stories for the BBC World Service and This American Life, showcasing his ability to engage and captivate audiences with compelling narratives.In a groundbreaking move, Yi created and co-hosted Left-Right (JustPod), a Mandarin cultural-themed podcast that heralded a new era for Chinese podcasting. His innovative approach and dedication to quality content quickly established him as a leading figure in the Chinese podcasting community.Yi was the Co-Founder and Chief Operating Officer of JustPod, China's premier podcast and digital audio company based in Shanghai. JustPod established the largest podcast network in China, and worked with clients such as Nike, McDonald's, BASF, LinkedIn, Giada, Airbnb, Starbucks, NBA, MINI, and The Economist to create branded podcasts and integrate podcast advertising campaigns. He introduced "NPR's Podcast Start Up Guide" to China and revised the Chinese version of the book.Based in London, Yi continues to provide expert podcast consultancy services to clients. He is currently involved in helping The Initium Media, a Chinese-speaking independent news outlet, establish their audio division and develop new podcast slates. In addition, Yi is venturing into creating an English-language audio memoir that documents his journey from Shanghai to London as a first generation immigrant (launching 2024).Before entering the audio field, Yi worked in television journalism for eight years. He served as managing editor at China Business Network (CBN, Yicai) and was part of the team for the network's primetime newscast, CBN Tonight, which won the 25th China News Award.
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Podcast Host + Producer + Media ConsultantSelf-EmployedLondon, Gb
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Podcast Host + Producer + ConsultantFreelance Sep 2015 - PresentLondon, England, United KingdomI have collaborated with renowned shows like This American Life ("Ill Communication") and BBC World Service ("Eight Numbers To Understand China"), showcasing my storytelling and production expertise. I co-founded JustPod, China’s largest podcast network, where I developed branded audio strategies for 30+ global brands including Nike, BASF, and MINI. I partnered with NPR to launch its first workshop and campaign in China, influencing over 10,000 listeners and podcasters, and facilitated the introduction of NPR's Podcast Start Up Guide to China, contributing to the industry's growth. Additionally, I launched PodFest China, the country's first and largest podcast-focused event, bringing together more than 1,000 professionals and enthusiasts.
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Director Of Audio端傳媒 Initium Media Technology Ltd Jan 2024 - PresentLondon, England, United KingdomI lead the audio business strategy, including team structure, product portfolio, and long-term goals for Initium Media. I oversee the planning and execution of diverse audio products, from news podcasts to mini-series, interviews, and documentaries. I manage and develop the in-house audio team, collaborating with editorial, audience, and product teams to enhance production capabilities.I also expand and maintain a network of audio producers and media partnerships, including cross-media collaborations and work with freelance audio professionals. Additionally, I explore and expand monetization, successfully facilitating a partnership between Initium Media and Acast, a world-leading podcast company, to drive growth and sustainability for Initium Audio.
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Chief AdvisorJustpod Aug 2023 - PresentLondon, England, United Kingdom -
Co-Founder, Chief Operating OfficerJustpod Sep 2018 - Jul 2023Shanghai City, ChinaI founded China’s largest podcast network, featuring 50+ original and branded podcasts with an audience of over 50 million listeners. I led JustPod’s business plan development, securing $2.11M from Tencent Music Entertainment (NYSE: TME). As Co-Creator and Co-Host of Left-Right, a top podcast in China, I maintained its spot in Apple Podcasts' "Best of" list for five years. I crafted audio strategies for brands like Nike, BASF, and MINI, focusing on branded podcasts and advertising. I also launched China’s first podcast industry newsletter, delivering key insights to the growing podcast community.
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Co-Creator And Co-Host, Left-Right 忽左忽右Justpod Feb 2018 - Jul 2023Shanghai, ChinaI helped shape this interview podcast, which offers in-depth and reflective conversations on politics, history, business, society, and culture. In a media landscape dominated by short video clips, Left-Right stands out with its hour-long extensive interviews featuring experts, journalists, and thought leaders. Launched in February 2018 as JustPod’s first original podcast, we were pioneers in bringing professional production experience into the garage-chat style of amateur podcasts, transforming the landscape of Chinese podcasting.Left-Right has maintained its spot in Apple Podcasts' "Best of" list for five consecutive years and consistently ranks in the top ten of Apple Podcasts China’s “Top Shows.” With over 1 million monthly unique listeners, our podcast continues to engage and resonate with a broad audience.https://podcasts.apple.com/us/podcast/id1493503146
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Parttime LecturerBnu-Hkbu United International College Apr 2021 - Jan 2023Zhuhai, Guangdong, ChinaPart-time lecturer for postgraduate-level courses in broadcasting theories, and podcast production.• Established the first podcast education course for the college. Driving a revolution in podcast education in Mainland China, introducing the region's first-of-its-kind approach.• Taught master's level students on podcast production and provided comprehensive insights into the global podcast landscape.• Invited to the ICA 2023 Podcast Preconference in May 2023. Presented an academic research titled, "Podcasting in China: Emerging businesses, amateur production, and platform decoupling". -
Managing EditorChina Business Network Co., Ltd. Apr 2016 - Jul 2019Shanghai City, China• Played an integral role in the editorial team of CBN Tonight, the network's primetime newscast. Responsible for setting the international news agenda for both network and program.• Contributed significantly to "The Special Edition of CBN Tonight: Ruble Crisis," which received recognition through the 25th China News Awards.• In June 2016, took a pivotal role in the network's live coverage of the grand opening of Shanghai Disney Resort, managing on-site interviews and reporting, and subsequently maintained comprehensive coverage of Disney's business developments in China.• Instrumental in the planning and coordination of the network's special coverage of major international news events, including the "Brexit Referendum," "The G20 Hangzhou Summit," and "G20 Hamburg Summit”. -
ProducerChina Business Network (Cbn) Apr 2012 - Mar 2016Shanghai City, China
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Associate ProducerShanghai Media Group Jul 2011 - Mar 2012Shanghai City, China
Yi Yang Education Details
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Art Of Anchoring And Broadcasting
Frequently Asked Questions about Yi Yang
What company does Yi Yang work for?
Yi Yang works for Self-Employed
What is Yi Yang's role at the current company?
Yi Yang's current role is Podcast Host + Producer + Media Consultant.
What schools did Yi Yang attend?
Yi Yang attended East China Normal University.
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