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Calvin Yang is a Head of Marketing at Lotte Plaza Market. He possess expertise in strategic partnerships, business development, brand management, marketing, strategy and 27 more skills. Colleagues describe him as "Calvin was BD and I was Marketing, but even though we were technically separate groups, it sure seemed like we were one in the same because he was super good at promoting and supporting cohesiveness and flat out fun to work with. He's fearless with cold pitches to prospective partners, analytical in his approach to product and marketing, reliable to come through with impactful deals that boost bottomline metrics, and last but not least, appreciative of the team around him. To put it simply, he's one of my favs I've had the opportunity to work alongside and look forward to another chance arising down the line.", "I consider myself blessed to have worked alongside Calvin Yang at Raptr. Early on, I recognized that Calvin's strengths in business development were the very key that would help push Raptr forward and create long lasting partnerships that would have significant impact on how agile and innovative our company would become. Without question, he has taken full ownership of what it takes to be successful in a fast paced industry in the heart of Silicon Valley. All the while, he manages a positive approach to teamwork and leadership. Calvin is impeccable with his word and to this day, I am grateful for all I have learned from him.", and "Calvin understands multiple elements of the online gaming industry - making him an invaluable resource for any company looking to grow in this sector. I worked with him on corporate communications and PR but we also discussed marketing, customer service and community management. He offered insight and valuable information about each subject, helping me grow in the process of working with him."
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Head Of MarketingLotte Plaza MarketWashington, Dc, Us -
Global Brand LeadTencent Sep 2022 - PresentShenzhen, Guangdong, Cn -
Senior Brand Manager 2Bethesda Softworks Jun 2021 - Aug 2022Rockville, Md, Us -
Senior Brand ManagerBethesda Softworks May 2017 - May 2021Rockville, Md, UsGlobal Brand Lead on- Fallout- The Elder Scrolls- Quake- Other BGS projects across platforms including console, PC, and mobile -
Senior Brand ManagerTrion Worlds, Inc. Mar 2016 - Apr 2017Redwood City, Us- ArcheAge- Devilian -
Sr. Director Of Marketing & BdRaptr Oct 2014 - Mar 2016
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Senior Director Of Business DevelopmentRaptr Aug 2013 - Sep 2014
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Director Of Business DevelopmentRaptr May 2012 - Aug 2013- Supervised strategic partnerships and partner integration operations for all external business and marketing initiatives- Identify new growth opportunities including user acquisition, revenue streams, and B2B programs- Prospecting and identifying new partners, developing and making pitches, negotiating and closing terms and contracts- Manage pipeline of Raptr Rewards, Ads through the Raptr free games store, and expand /maintain relationships
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Marketing & Business DevelopmentRaptr Apr 2011 - May 2012- Responsible for campaign management of Raptr's large-scale marketing initiatives with focus on new user acquisition and engagement.
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Vp Of Business Development And MarketingNhn Usa Nov 2010 - Apr 2011Seongnam-Si, Gyeonggi-Do, KrHeaded up the Business Development team at NHN USA / ijji.com. Managed wide variety of responsibilities including:- Identifying new growth areas and diversifying our business portfolio- Developing out-channeling / new distribution opportunities- Developing relationships with key current / potential partners- Creating and delivering sales pitches- Reducing and maintaining payment gateway fees- Overseeing the operation of billing/payment system- Managing external agencies including the PR firm and the CS outsourcing team -
Marketing DirectorNhn Usa Aug 2009 - Apr 2011Seongnam-Si, Gyeonggi-Do, Kr- Responsibilities include overseeing marketing/communications campaigns for all current games being serviced on ijji.com, as well as developing strategic marketing plans for newly launching games including SUN, AVA and Huxley.- Managed PR, Advertising and other creative agencies to ensure all external activities are in line with overall strategy.- Successfully launched highly anticipated games in FPS shooter, Alliance of Valiant Arms, and fantasy RPG, Soul of the Ultimate Nation.- Identifying and implementing innovative methods for new user acquisition.- Allocation / Management of marketing budget -
Project ManagerNhn Usa Jun 2009 - Aug 2009Seongnam-Si, Gyeonggi-Do, Kr- Project Manager for Lunia, the fasted growing game on ijji.com.- Daily communications with foreign developers as well as with other departments to ensure most effective content updates and to provide better playing experience. -
Camel Brand MarketingRj Reynolds May 2008 - Aug 2008Us• Conducted Consumer Focus Group interviews for Camel Brand’s new product launch initiative.• Developed recommendations for launch strategy of Camel Crush menthol product portfolio. -
Public Relations SpecialistNike Oct 2005 - Jan 2007Beaverton, Or, UsDeveloped/executed strategies including- Basketball Silo campaign- Air Force 1 anniversary campaign- World Championship Basketball tournament- Kobe Bryant Asian media tour- Korean national team's international media relations during 2006 World Cup- Joga 3 youth Futsal tournament -
Public Relations ConsultantBurson-Marsteller Jun 2002 - Sep 2005New York, Ny, UsMajor clients include:- Abbott Labs- Merck- LG Electronics- US Department of the Treasury- SAP- Diageo
Calvin Yang Skills
Calvin Yang Education Details
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Indiana University - Kelley School Of BusinessMarketing -
Boston UniversityAdvertising
Frequently Asked Questions about Calvin Yang
What company does Calvin Yang work for?
Calvin Yang works for Lotte Plaza Market
What is Calvin Yang's role at the current company?
Calvin Yang's current role is Head of Marketing.
What is Calvin Yang's email address?
Calvin Yang's email address is cy****@****oft.com
What is Calvin Yang's direct phone number?
Calvin Yang's direct phone number is (301) 963*****
What schools did Calvin Yang attend?
Calvin Yang attended Indiana University - Kelley School Of Business, Boston University.
What are some of Calvin Yang's interests?
Calvin Yang has interest in New Technology, Reading, Sports, Collectables, Video Games.
What skills is Calvin Yang known for?
Calvin Yang has skills like Strategic Partnerships, Business Development, Brand Management, Marketing, Strategy, Video Games, Start Ups, Public Relations, Online Gaming, Monetization, Digital Marketing, Online Advertising.
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