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Experienced Product Manager with a demonstrated history of working in the tech industry. Skilled in cross-team collaboration, product discovery, strategy, digital marketing, requirements and acceptance criteria writing.Graduated from Duke University - The Fuqua School of Business.
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Group Product ManagerApple Apr 2024 - PresentCupertino, California, Us -
Senior Product ManagerApple Mar 2021 - Apr 2024Cupertino, California, Us
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Senior Associate Product ManagerKasasa Jan 2019 - Jan 2021Austin, Texas, UsExecute strategy and product roadmap for Kasasa Loans cross-functionally with engineers, UX designers, operations team, and sales/marketing team. Write requirements and acceptance criteria for both large features and incremental improvements to grow product adoption. Implement data analytics and insights on the product to illustrate how the Kasasa Loans product has better profitability and adaptability than traditional loans. -
Digital Marketing Strategist | Product Owner Of Internal Marketing ToolsIndeed.Com Jan 2017 - Jan 2019Austin, Texas, UsProduct manage the development of internal online marketing tools such as bidding algorithms and reporting dashboards in coordination with domestic and international engineering/product teamsLead paid traffic acquisition strategy for several individual country markets using search engines (Google, Bing, Yahoo, Naver, Yandex, etc.), social media (Facebook, Twitter, Snapchat), Apple Search Ads, and other digital marketing channels. Partner with country marketing managers and internal stakeholders on developing a go-to-market penetration plan specific to that country. Use prediction models to forecast performance for each country market.Grow traffic and downloads for the Indeed job search app. Manage the budget and creative strategy across the various mobile app advertising networks.Coach and train new online marketing business analysts on the best online marketing tactics. Lead the team's efforts in communicating and fulfilling Indeed's business objectives through digital media. -
Senior Account ManagerAdlucent Feb 2013 - Jan 2017Austin, Texas, UsExecute tactics and best practices to improve high-budget, online retail clients' digital marketing revenue and efficiency numbers. Specialize in new customer acquisition through various digital marketing campaigns (SEM, Display, Mobile, Google/Bing Shopping, etc). Advise clients on improvements to their online retail strategies, website layout, business practices, and data management. Project-lead on numerous internal initiatives that improve processes and scales the business.Manage a team of other account managers spanning across different clients to help them with their account performance and personal career growth. Assist the company in growth and maintain a healthy company culture. Launched 'continuing education' program to bolster veteran employee skills such as communicating with clients, advanced digital marketing strategy, and understanding the latest Google advertising features. -
Account ManagerAdlucent Aug 2011 - Jan 2013Austin, Texas, UsManaged a portfolio of clients to improve paid search account performance and hit revenue targets. Devised innovative strategies to hit challenges that are unique to each client. Developed new processes and pursued new customer acquisition channels to grow client revenue.Projects included: keyword expansion, bid management, product listing ad management, data analysis, business development, product analytics, client presentations, a/b testing
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Associate Account ManagerAdlucent Mar 2011 - Jul 2011Austin, Texas, Us
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Sem SpecialistAdlucent Jun 2010 - Feb 2011Austin, Texas, Us
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MentorPeoplefund Jan 2014 - Dec 2016Austin, Tx, UsMentor local small business owners in digital marketing and strategies to help them grow and improve their businesses. Consult business owners on SEO optimization, email marketing & social media advertising strategies to help client grow site traffic and acquire more customers. -
Research InternFrameworks Community Development Corporation Jun 2009 - Aug 2009Austin, Texas, UsPerformed research on the non-profit real estate industry and housing needs in Austin. Researched and discovered new ways for the company to expand into new lines of business.Analyzed data and statistics on foreclosure prevention. Assisted in formation of Central Texas Foreclosure Prevention Coalition by organizing invitations, managing media presentations, and forming statistical documents.
Ben Yang Skills
Ben Yang Education Details
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Duke University - The Fuqua School Of BusinessMaster Of Business Administration (M.B.A.) -
The University Of Texas At AustinEconomics
Frequently Asked Questions about Ben Yang
What company does Ben Yang work for?
Ben Yang works for Apple
What is Ben Yang's role at the current company?
Ben Yang's current role is Group Product Manager at Apple.
What is Ben Yang's email address?
Ben Yang's email address is be****@****asa.com
What is Ben Yang's direct phone number?
Ben Yang's direct phone number is +151240*****
What schools did Ben Yang attend?
Ben Yang attended Duke University - The Fuqua School Of Business, The University Of Texas At Austin.
What are some of Ben Yang's interests?
Ben Yang has interest in Economic Empowerment.
What skills is Ben Yang known for?
Ben Yang has skills like 酒店管理, Microsoft Office, Microsoft Word, 团队合作, 活动管理, Online Marketing, Sem, Digital Marketing, Team Management, Team Leadership, Data Analysis, Account Management.
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