Yang Cao Email & Phone Number

China, Beijing

• Optimized E-commerce channel allocation & operational models by discontinuing underperforming WeChat channels and employing third-party agencies, resulting in a 15% revenue growth with no cost increase• Positioned unsweetened sparkling water and Chinese-flavored water as key categories by researching macro trends and consumer behaviors, resulting in launch of two relevant brands and accumulating over €1B in sales• Organized expert interviews and panel discussions with CEO and senior executives to address electrolyte water sales in hospital channel, leading to formation of a 100+ sales team and generating €2M in sales over six months• Utilized research insights from field visits and consumer interviews to optimize bottle packaging, resulting in a color change that tripled pick-up rates from freezers.• Designed and led product idea competitions with diverse participants, generating over 1000 creative concepts, with 10+ products entering development and 2 successfully launched to market

China, Beijing

• Directed a seven-member strategy group and collaborated with client teams of up to 12 people, leading setup of online channels for six brands, including Nestle, acquiring follower base of 1M+ and achieving sales totaling €3M• Positioned a new brand for Bloomage Biotechnology through independent analysis of health product market and established a consensus with the CEO to focus on health snacks, resulting in sales exceeding €1M in six months• Proposed a matrix model integrating Function and Project to improve management of 30+ employees, transforming a system of one person per project into multi-project assignments to save on personnel costs• Generated pitches, incorporating core strategies, cost estimates, and annual sales projections, participating in over ten bids and playing a key role in all winning projects• Introduced A/B testing before scaling to enhance sales revenue per push, resulting in a 400% increase in outreach efficiency and receiving recognition from Tencent as an exemplary case

China, Beijing

• Conducted weekly operations reviews, delivering independent reports to the COO and driving critical business decisions• Pioneered a Targeted Marketing Strategy for a channel with 3M followers, segmenting consumers by purchase frequency, product type, etc., and implementing corresponding strategies, achieving a 300% increase in outreach efficiency and €165K in revenue• Implemented AI telephone sales and designed a complete set of scripts and processes, succeeding cumulative sales of €1M and outreach efficiency 15 times higher than traditional SMS• Organized and led a cross-platform campaign and facilitated collaboration among multiple departments, resulting in over 10M exposures and a sales of €3M

China, Beijing

• Conducted IPO Audit for Shanxi Elephant Agriculture and Animal Husbandry Group; Assisted the Senior Manager in reconciling internal transactions within group and performing consolidation offsetting• Completed audit work papers and control tests for the Annual Audit at Freescale Semiconductor

Master Of Business Administration - Mba

Bachelor, Business Administration