• Optimized E-commerce channel allocation & operational models by discontinuing underperforming WeChat channels and employing third-party agencies, resulting in a 15% revenue growth with no cost increase• Positioned unsweetened sparkling water and Chinese-flavored water as key categories by researching macro trends and consumer behaviors, resulting in launch of two relevant brands and accumulating over €1B in sales• Organized expert interviews and panel discussions with CEO and senior executives to address electrolyte water sales in hospital channel, leading to formation of a 100+ sales team and generating €2M in sales over six months• Utilized research insights from field visits and consumer interviews to optimize bottle packaging, resulting in a color change that tripled pick-up rates from freezers.• Designed and led product idea competitions with diverse participants, generating over 1000 creative concepts, with 10+ products entering development and 2 successfully launched to market

• Directed a seven-member strategy group and collaborated with client teams of up to 12 people, leading setup of online channels for six brands, including Nestle, acquiring follower base of 1M+ and achieving sales totaling €3M• Positioned a new brand for Bloomage Biotechnology through independent analysis of health product market and established a consensus with the CEO to focus on health snacks, resulting in sales exceeding €1M in six months• Proposed a matrix model integrating Function and Project to improve management of 30+ employees, transforming a system of one person per project into multi-project assignments to save on personnel costs• Generated pitches, incorporating core strategies, cost estimates, and annual sales projections, participating in over ten bids and playing a key role in all winning projects• Introduced A/B testing before scaling to enhance sales revenue per push, resulting in a 400% increase in outreach efficiency and receiving recognition from Tencent as an exemplary case

• Conducted weekly operations reviews, delivering independent reports to the COO and driving critical business decisions• Pioneered a Targeted Marketing Strategy for a channel with 3M followers, segmenting consumers by purchase frequency, product type, etc., and implementing corresponding strategies, achieving a 300% increase in outreach efficiency and €165K in revenue• Implemented AI telephone sales and designed a complete set of scripts and processes, succeeding cumulative sales of €1M and outreach efficiency 15 times higher than traditional SMS• Organized and led a cross-platform campaign and facilitated collaboration among multiple departments, resulting in over 10M exposures and a sales of €3M

• Conducted IPO Audit for Shanxi Elephant Agriculture and Animal Husbandry Group; Assisted the Senior Manager in reconciling internal transactions within group and performing consolidation offsetting• Completed audit work papers and control tests for the Annual Audit at Freescale Semiconductor