Yang Chen

Yang Chen Email and Phone Number

COO @ Best of Bold - We provide all-round marketing solutions to help international companies find and connect with their consumers in North America & Europe. @ Best of Bold, Inc.
Yang Chen's Location
United States, United States
Yang Chen's Contact Details
About Yang Chen

Yang is a professional, dedicated, innovative & result-driven digital marketer in digital media, social & data analytics.

Yang Chen's Current Company Details
Best of Bold, Inc.

Best Of Bold, Inc.

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COO @ Best of Bold - We provide all-round marketing solutions to help international companies find and connect with their consumers in North America & Europe.
Website:
bestofbold.com
Employees:
4
Yang Chen Work Experience Details
  • Best Of Bold, Inc.
    Chief Operating Officer
    Best Of Bold, Inc. Mar 2020 - Present
    Los Angeles Metropolitan Area
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  • Hylink Digital Solutions
    Senior Account / Media Planning Manager
    Hylink Digital Solutions Jun 2019 - Mar 2020
    Santa Monica, California
    Hylink Digital Solutions is China’s largest, independent digital full service agencywith 21 offices globally. Ranked #1 digital agency by CIWEEK 10 years in row 2008 -2018; No.8 fastest growing agency globally by Adweek in 2019. Account Management:• Develop strategic and tactical marketing plans for user acquisition, revenuegrowth and process improvements.• Grew revenue of key accounts by 2500% in 4 years by establishing strategicpartnership program for account regionalization• Established marketing attribution models and optimized key accounts'ROAS by 50% across metrics including but not limited to hotelbookings, flight bookings, beauty product online purchase, offlinestore traffic.• Launch first-look opportunities and innovative marketing campaignsthat have won awards in Shorty awards, Drum Mobile Awards and more• Host in-person & video workshops & conferences with key clients on aquarterly basis to support client’s internal review and planning.Media Planning & Buying:• Managed eight-figure media budget across major Chinese & generalmedia publishers in social, display, video, programmatic andinfluencers.• Oversee media service team to develop media strategy & budget plan, establish successmetrics and gauge media performance based on client’s objectives.• Hands-on experience with Facebook Business Manager, Google Ads,Good analytics, WeChat Advertising platform, Baidu Advertisingplatform, and other self-service media platforms for campaign setup& ad optimization.• Led negotiation of exclusive partnership with leading publishersin China• Work with data & tech team to create a proprietary reportingdashboard for clients with customized data visualization &consolidated campaign data analysis
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  • Hylink Digital Solutions
    Senior Account Executive / Media Strategist
    Hylink Digital Solutions Dec 2017 - May 2019
    Santa Monica, California
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  • Hylink Digital Solutions
    Account Executive
    Hylink Digital Solutions Apr 2017 - Nov 2017
    Santa Monica, California
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  • Hylink Digital Solutions
    Senior Account Coordinator
    Hylink Digital Solutions May 2016 - Apr 2017
    Santa Monica, California
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  • Movile
    Digital Marketing Associate - Playkids
    Movile Apr 2015 - May 2016
    Sunnyvale, California
    PlayKids ranks #1 on the iOS Top Grossing App chart for both Kids and Education categories on a global basis. PlayKids is currently operated in 30 countries and expanding to reach more kids around the world. • Implemented content marketing, social campaigns and direct product promotions on social media, increasing organic followers by 300% and reaching 50,000+ blog views. • Collaborated with business intelligence team to increase conversion and retention rate by measuring performance of A/B tests, price changes, referral programs on 3rd party platforms/tools. • Conducted customer research by designing questionnaires, discussion guides, observation instruments for user demographics, user behavior and customer feedbacks.• Increased customer satisfaction by providing customized solutions, alongside the design, IT and business teams to meet client’s requirements and desires. • Oversaw the submission/deployment processes through product launches on iOS/Android app stores in China.• Initiated business cooperation with private and public education institutes, interactive digital educational platforms, non-profit organizations both in US and China.• Proofread the in-app content and suggested content licensing in China, including top 5 popular children content.Now we have 4 PlayKids apps:- PlayKids: Preschool cartoons and educational games.- PlayKids Stories: Amazing library of books and interactive ebooks for kids 8 and under.- PlayKids Talk: Free kids-safe chat and messaging for children under 12.- PlayKids Party: Fun mini educational games and activities for children.
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  • Mcgann + Zhang
    Communication Strategist
    Mcgann + Zhang Sep 2015 - Feb 2016
    Los Angeles, California
    • Worked closely with CEO on cross-cultural communication strategy for US and Chinese market. • Designed/optimized communication strategy to help Chinese clients enter US market by moderating focus groups to obtain insights to better meet customer needs.• Accomplished effective story-telling by producing creative content and targeting accurate channels.
  • Bluestacks
    Digital Marketing Intern
    Bluestacks Jun 2015 - Aug 2015
    San Francisco Bay Area
    • Made social media marketing strategies for China on multiple platforms including Baidu Tieba, WeChat, Weibo, QQ, etc, for user engagement, product promotion, community management. • Lead the localization of BlueStacks official website in China: market research, Chinese copywriting for product/ app descriptions, translation, multimedia creation, etc. • Assisted SEO strategy in China integrating website assessment, competitive analysis, keyword research, social media, paid search. • Created analysis of TMT and venture investment media in China and made public relations strategies for new product release.
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  • University Of Southern California
    Student Market Researcher
    University Of Southern California Oct 2014 - May 2015
    Los Angeles
    • Represented the school to investigate the development of traditional media including the newspaper, television, magazines, radio, etc. and write reports of the gap between the professional skills of executives and the trend of media market in China.• Conducted market research on 100+ online & mobile media including video sites, social media, and mobile apps. Compare, analyze the marketing strategies of online & mobile media between US and China and initiate a media project for the application of online media on both market. • Assisted the establishment of the collaborative program of cultural & creative industry between USC Annenberg School and Shanghai Jiao Tong University.
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  • Evalueserve
    Business Analyst Intern
    Evalueserve Mar 2014 - May 2014
    Shanghai City, China
    • Engage in outsourcing service for McKinsey and BCG by communicating with manufacturers, franchisers, and agencies for applicable marketing analysis to determine marketing strategies in automotive, machinery, health care and cosmetics industries.• Identify and contact Key Opinion Leaders and industry experts for market information to capture market size.• Assist Business Development Manager to create industrial reports and financial models forinternational competitors.
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  • China Eastern
    Corporate Communications Intern
    China Eastern Jul 2013 - Sep 2013
    Shanghai City, China
    • Researched and evaluated the performance on social media of the Top 5 airlines in China and developed a social media plan for the digital development of China Eastern Airline. • Managed social media by generating multi forms of content to increase 3000+ high-quality followers.• Liaised with allies in SkyTeam for long-term partnership and connected with potential partner for business strategic cooperation, including Air France, Qatar Airlines, KLM, IATA, etc.
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  • Weber Shandwick
    Media Associate (Internship)
    Weber Shandwick Mar 2013 - May 2013
    Shanghai City, China
    • Negotiated with 80+ multiple media to increase 40% of the coverage of Nike products and events.• Monitored news coverage and campaigns of Nike and made reports on monthly and quarterly basis.• Researched the young generation’s sports habits & behavior in major cities for Nike Night Running Campaign by focus group, online survey and interviews.
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Yang Chen Skills

Social Media Marketing Public Relations Market Research Digital Marketing Marketing Strategy Photoshop Research Event Planning Microsoft Excel Strategy Press Releases Journalism Marketing Communications Social Networking Microsoft Word Microsoft Office Adobe Photoshop Integrated Marketing Creative Writing Intercultural Communication Social Media Marketing Leadership Seo Social Media Communications Strategic Communications Spss Video Editing Business Development Management Advertising Interpersonal Communication New Media Corporate Communications Product Management Digital Media Search Engine Optimization Competitive Analysis Public Speaking Writing Powerpoint

Yang Chen Education Details

Frequently Asked Questions about Yang Chen

What company does Yang Chen work for?

Yang Chen works for Best Of Bold, Inc.

What is Yang Chen's role at the current company?

Yang Chen's current role is COO @ Best of Bold - We provide all-round marketing solutions to help international companies find and connect with their consumers in North America & Europe..

What is Yang Chen's email address?

Yang Chen's email address is ch****@****usc.edu

What is Yang Chen's direct phone number?

Yang Chen's direct phone number is +121350*****

What schools did Yang Chen attend?

Yang Chen attended University Of Southern California, General Assembly, Shanghai International Studies University.

What are some of Yang Chen's interests?

Yang Chen has interest in Social Services, Civil Rights And Social Action, Education, Science And Technology, Arts And Culture.

What skills is Yang Chen known for?

Yang Chen has skills like Social Media, Marketing, Public Relations, Market Research, Digital Marketing, Marketing Strategy, Photoshop, Research, Event Planning, Microsoft Excel, Strategy, Press Releases.

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