Founder And Ceo And Business Development And Marketing
Sunice Game
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Yang Chen Email & Phone Number
Founder and CEO and Business Development and Marketing
at
Sunice Game
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✓ Verified July 2026
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Profile completeness 86%
Current company
Role
Founder and CEO and Business Development and Marketing
Location
Shanghai, China
Who is Yang Chen? Overview
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Yang Chen is listed as Founder and CEO and Business Development and Marketing at Sunice Game, based in Shanghai, China. AeroLeads shows a matched LinkedIn profile for Yang Chen.
Yang Chen previously worked as Business Development Director, China at Sandsoft and Founder/CEO/Business Development/Marketing at Sunice Limited. Yang Chen holds Master, Science In Business And Economics from Uppsala University.
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Sunice Game
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Profile bio
About Yang Chen
I've been working in game industry for more than 10 years. My primary focus has been publishing and licensing Chinese-developed mobile and PC games all over the world. I have connections with a very large amount of Chinese developers, app stores, agencies, phone manufacturers, etc.I have experience of publishing more than 20 game projects all over the world, and the main targeted markets are North America, Europe, Japan and South Korea. I lead teams and scaled many game projects globally, so I have good knowledge and experience in online marketing, user acquisition branding, and game operations.I participated in game projects for which I closely collaborated with 'top European football leagues' and 'famous Japanese anime' in the past 10 years, so I am quite an expert at licensed games from brands from other industries.I am a self-driven business developer and always looking for new business opportunities for my employers and my own business.
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9 roles
Yang Chen work experience
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Business Development Director, China
Founder/Ceo/Business Development/Marketing
Sunice Limited
Publishing Chinese developed games in overseas markets. Main targeted markets are North America, Europe, Japan and South Korea. Meanwhile, Looking for opportunities to bring foreign games to China.Projects: Super Mech War, 타워디펜스: 로얄나이츠, Tribal Heroes, Samurai Heroes, etc.
Co-Founder
Shanghai Can Ru Network And Technology Ltd
We built a game development team and developed a pixel art-style roguelike game named "Civilization Relics". The project started as Web2 but was also transited to Web3.
Jan 2020 - Jun 2021
Senior Game Publishing Director/Senior Overseas Business Director
● Taking varied roles of Overseas BD and Operations Director, IP licensing Business Development, Domestic Marketing Director, and Senior Global Publishing Director. Developed and negotiated business with game developers, game distributors, IP holders, agencies, etc. Contracted and signed lots of deals for the company.● Participated in more than 10 game projects. Gradually helped the company to bring the games to most of the countries in the world. The games were localized to more than 10 languages including but not limited to English, Russian, German, French, Spanish, Portuguese, Japanese, Korean, and Arabic. Acquired the license of the LALIGA football league, Thunderbolt Fantasy, Doraemon and some other IP to develop games. ● Helped the company to establish the Japanese joint venture. Built the overseas publishing team, leading the team to publish company-developed games and licensed games.Projects: Gongchenglvedi (Three Kingdom), Siegelord, Dream Eleven, Thunderbolt Fantasy, Zaobing Sanguo, Battle Girls, Calibria: Crystal Guardians, Aeon Wars, Divinity’s Rise. Tour of Neverland, etc.
Jun 2014 - Jun 2021
Regional Manager
Responsible for the business development and game operations of the PC game "League of Angels" in the Western market and "The Grandmaster" in Asian markets. Led a cross-cultural team of 8 people.
Apr 2013 - Apr 2014
Resource Coordinator
Co-worked with Microsoft engineers and provided top-level services to Microsoft's premier enterprise customers globally.
Feb 2011 - Feb 2013
Collaborator
S.E.I.Srl
Research of Chinese suppliers in the renewable energy sector, on behalf of an Italian SME.
Apr 2009 - Jul 2009
Assistant Financial Analyst
Shenyu International Investment
Jul 2007 - Aug 2007
4 education records
Yang Chen education
Master, Science In Business And Economics
Master, Science In Business And Economics
Master, Science In Business And Economics
Bacholer, International Economics And Trade
FAQ
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What company does Yang Chen work for?
Yang Chen works for Sunice Game.
What is Yang Chen's role at Sunice Game?
Yang Chen is listed as Founder and CEO and Business Development and Marketing at Sunice Game.
Where is Yang Chen based?
Yang Chen is based in Shanghai, China while working with Sunice Game.
What companies has Yang Chen worked for?
Yang Chen has worked for Sunice Game, Sandsoft, Sunice Limited, Shanghai Can Ru Network And Technology Ltd, and Ast Game.
How can I contact Yang Chen?
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What schools did Yang Chen attend?
Yang Chen holds Master, Science In Business And Economics from Uppsala University.
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