I've been working in game industry for more than 10 years. My primary focus has been publishing and licensing Chinese-developed mobile and PC games all over the world. I have connections with a very large amount of Chinese developers, app stores, agencies, phone manufacturers, etc.I have experience of publishing more than 20 game projects all over the world, and the main targeted markets are North America, Europe, Japan and South Korea. I lead teams and scaled many game projects globally, so I have good knowledge and experience in online marketing, user acquisition branding, and game operations.I participated in game projects for which I closely collaborated with 'top European football leagues' and 'famous Japanese anime' in the past 10 years, so I am quite an expert at licensed games from brands from other industries.I am a self-driven business developer and always looking for new business opportunities for my employers and my own business.
Sandsoft
View- Website:
- sandsoftpublishing.com
- Employees:
- 79
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Business Development Director, ChinaSandsoftShanghai, Cn -
Founder/Ceo/Business Development/MarketingSunice Limited Jun 2021 - PresentShanghai/Hong Kong/TokyoPublishing Chinese developed games in overseas markets. Main targeted markets are North America, Europe, Japan and South Korea. Meanwhile, Looking for opportunities to bring foreign games to China.Projects: Super Mech War, 타워디펜스: 로얄나이츠, Tribal Heroes, Samurai Heroes, etc.
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Co-FounderShanghai Can Ru Network And Technology Ltd Jan 2020 - Jun 2021Shanghai, ChinaWe built a game development team and developed a pixel art-style roguelike game named "Civilization Relics". The project started as Web2 but was also transited to Web3.
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Senior Game Publishing Director/Senior Overseas Business DirectorAst Game Jun 2014 - Jun 2021Shanghai, China● Taking varied roles of Overseas BD and Operations Director, IP licensing Business Development, Domestic Marketing Director, and Senior Global Publishing Director. Developed and negotiated business with game developers, game distributors, IP holders, agencies, etc. Contracted and signed lots of deals for the company.● Participated in more than 10 game projects. Gradually helped the company to bring the games to most of the countries in the world. The games were localized to more than 10 languages including but not limited to English, Russian, German, French, Spanish, Portuguese, Japanese, Korean, and Arabic. Acquired the license of the LALIGA football league, Thunderbolt Fantasy, Doraemon and some other IP to develop games. ● Helped the company to establish the Japanese joint venture. Built the overseas publishing team, leading the team to publish company-developed games and licensed games.Projects: Gongchenglvedi (Three Kingdom), Siegelord, Dream Eleven, Thunderbolt Fantasy, Zaobing Sanguo, Battle Girls, Calibria: Crystal Guardians, Aeon Wars, Divinity’s Rise. Tour of Neverland, etc. -
Regional ManagerYoozoo Games Apr 2013 - Apr 2014Shanghai, ChinaResponsible for the business development and game operations of the PC game "League of Angels" in the Western market and "The Grandmaster" in Asian markets. Led a cross-cultural team of 8 people. -
Resource CoordinatorMicrosoft Feb 2011 - Feb 2013ShanghaiCo-worked with Microsoft engineers and provided top-level services to Microsoft's premier enterprise customers globally. -
CollaboratorS.E.I.Srl Apr 2009 - Jul 2009Reggio Emilia, Emilia-Romagna, ItalyResearch of Chinese suppliers in the renewable energy sector, on behalf of an Italian SME.
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Assistant Financial AnalystShenyu International Investment Jul 2007 - Aug 2007Shanghai, China
Yang Chen Education Details
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Science In Business And Economics -
Science In Business And Economics -
Science In Business And Economics -
International Economics And Trade
Frequently Asked Questions about Yang Chen
What company does Yang Chen work for?
Yang Chen works for Sandsoft
What is Yang Chen's role at the current company?
Yang Chen's current role is Business Development Director, China.
What schools did Yang Chen attend?
Yang Chen attended Uppsala University, Alma Mater Studiorum – Università Di Bologna, Icn Business School, East China University Of Science And Technology.
Who are Yang Chen's colleagues?
Yang Chen's colleagues are Ada Toll, Saad Alshmrani, James Q., Mohammad Al Khatatbeh, Asifuddin Mohammed, Mba, Hatim Albayti, Ctp, Dali Ha.
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2nih.gov, dicp.ac.cn
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