- Architected and Executed a Web3-Oriented Marketing Strategy: Spearheaded a future-forward marketing initiative that amplified brand visibility and catalyzed business growth in the evolving Web3 landscape.- Established Comprehensive Brand & Design Guidelines: Developed and enforced uniform brand and design standards, ensuring a coherent and impactful brand representation across all marketing channels.- Optimized User Experience Through Journey Mapping: Led the design and… Show more - Architected and Executed a Web3-Oriented Marketing Strategy: Spearheaded a future-forward marketing initiative that amplified brand visibility and catalyzed business growth in the evolving Web3 landscape.- Established Comprehensive Brand & Design Guidelines: Developed and enforced uniform brand and design standards, ensuring a coherent and impactful brand representation across all marketing channels.- Optimized User Experience Through Journey Mapping: Led the design and refinement of user journey maps and flowcharts, targeting specific touchpoints to enhance overall user satisfaction and engagement.- Initiated User-Centric Research: Crafted and disseminated targeted questionnaires to garner in-depth user insights, laying the groundwork for continuous product and service enhancements.- Strengthened Public Relations in Blockchain & Cryptocurrency: Fostered and managed relations with critical stakeholders in the blockchain and cryptocurrency arenas, successfully negotiating strategic partnerships and alliances.- Advised on Operational Strategy: Leveraged expertise in marketing and design to offer actionable insights on company-wide operations, contributing to organizational efficiency and informed strategic decision-making. Show less

- Spearheaded brand management initiatives that resulted in increased brand awareness and equity.- Developed and executed product marketing strategies aligning with the company's business objectives.- Orchestrated and led advertising campaigns through careful planning and execution.- Conducted negotiations with advertising agencies, ensuring optimal ROI on marketing spend.

A holistic wellness company specializing in mindfulness, meditation, and massage courses.# Project Management & Event Planning- Spearheaded multiple marketing campaigns and oversaw the development of a robust student management system.- Collaborated with educators, teaching assistants, and vendors to curate course content tailored to various projects.- Crafted compelling marketing copy and scheduled social media posts, expanding brand reach across diverse platforms and… Show more A holistic wellness company specializing in mindfulness, meditation, and massage courses.# Project Management & Event Planning- Spearheaded multiple marketing campaigns and oversaw the development of a robust student management system.- Collaborated with educators, teaching assistants, and vendors to curate course content tailored to various projects.- Crafted compelling marketing copy and scheduled social media posts, expanding brand reach across diverse platforms and communities.# Marketing Strategy- Streamlined the registration process, enhancing user experience and increasing conversion rates.- Established standardized communication protocols to improve long-term customer relationship management.- Utilized social media analytics to determine optimal posting schedules, maximizing engagement and reach.# Team Management & Operations- Implemented digital collaboration tools like Jandi to significantly improve team efficiency.- Revamped standard operating procedures (SOPs) for store opening, closing, and venue reservations.- Conducted ongoing adjustments to promotions and certification systems based on customer feedback, facilitating deeper learning and engagement within our community. Show less

# Role OverviewDrove brand value through strategic public relations efforts by deeply understanding and engaging with various stakeholders ranging from clients and journalists to the general public. Actively managed diverse projects and established strong media relations to enhance brand exposure.# Key Achievements & Responsibilities:- Media Monitoring & Trend Analysis: Conducted daily scans of newspapers and digital media to stay ahead of current affairs and industry… Show more # Role OverviewDrove brand value through strategic public relations efforts by deeply understanding and engaging with various stakeholders ranging from clients and journalists to the general public. Actively managed diverse projects and established strong media relations to enhance brand exposure.# Key Achievements & Responsibilities:- Media Monitoring & Trend Analysis: Conducted daily scans of newspapers and digital media to stay ahead of current affairs and industry trends.- Media Relations: Developed and maintained strong relationships with journalists across multiple platforms, including newspapers, TV, online media, and social media.- Campaign Execution for High-Profile Clients: Successfully led marketing campaigns for globally recognized smartphone manufacturers and cross-strait film festivals. Coordinated press releases, launch events, and media interactions, such as fan meets during Christmas.- Content Creation & Dissemination: Authored press releases for leading media outlets and leveraged established media relationships to increase brand visibility through featured articles. Show less

Specialized in crafting compelling user interfaces with a focus on HTML and CSS, I leveraged my design insights to create digital experiences that added value to people's lives.# Key Projects & Accomplishments:- Minimalistic Personal Website: Engineered a clean, monochromatic website, echoing Apple's minimalist design ethos. This project served as a showcase of my ability to merge aesthetic simplicity with functional design. Explore my work here: https://chenghuayang.github.io/… Show more Specialized in crafting compelling user interfaces with a focus on HTML and CSS, I leveraged my design insights to create digital experiences that added value to people's lives.# Key Projects & Accomplishments:- Minimalistic Personal Website: Engineered a clean, monochromatic website, echoing Apple's minimalist design ethos. This project served as a showcase of my ability to merge aesthetic simplicity with functional design. Explore my work here: https://chenghuayang.github.io/ .- Daily UI Challenge: Engaged in a disciplined design routine to produce digital interfaces from daily themes. This commitment proved instrumental in refining my skills in balancing efficiency, aesthetics, and usability. Check out my portfolio on Behance: https://www.behance.net/gallery/31070739/Daily-UI-Challenge .- Animated Social Sharing Buttons: Designed a custom set of animated social sharing buttons that epitomize my skill in integrating design principles and interactive elements. The code is available for view on CodePen: https://codepen.io/chenghuayang/details/jbxJQK/ . Show less