Yang C. Email & Phone Number

•Organized vertical and public domain operations for TrainPal on TikTok, produced 10 videos weekly with an average of 100+views per video, driving user growth and engagement•Identified travel trends, analysed user behaviour, and monitored competitor activity to optimize content and adjust strategiesfor sustained user interest

Xiamen, Fujian, China

•Managed YouTube channel by uploading and organizing 40 videos, writing titles and descriptions, and filming, editing, subtitling, and proofreading 30 product promotional videos, resulting in 3.7K views (a 117% increase), 51.8 hours of watch time (a 45% increase), and 18 new subscribers (doubling the count) in three months•Conducted SEO optimization using Google Ads, compiled and wrote SEO keywords, improved website operations, and optimized keyword layout•Managed LinkedIn by creating and scheduling posts, engaging with followers, monitoring analytics to track performance, and implementing strategies to increase follower count and engagement.•Set deadlines for exhibit preparations and followed up on arrangements•Coordinated between production and application departments to resolve shipping issues and provided real-time translation during customer visits as part of after-sales support

United States

•Proactively reported and managed emergencies, suspicious items, and behaviors, ensuring the safety and security of patrons•Facilitated the smooth transport and evacuation of ADA guests and assisted numerous customers with ticket exchanges, ensuring comfort, safety, and seamless entry during events•Functioned as a vital link between the customer service center and event attendees, enhancing communication and resolving inquiries effectively

United States

•Officiated over 90 intramural soccer games, ensuring compliance with sports regulations and fair play while mentoring assistant referees to maintain a competitive and safe environment for participants.•Facilitated pre-game captain meetings, clearly articulating league rules and fostering a positive sporting atmosphere.•Reported accurate game results to supervisors, enhancing the efficient management and organization of intramural sports programs.•Made penalty decisions, explained them, managed player behavior, coordinated substitutions, recorded match time, and reported scores and infractions in intramural soccer games at the University of Wisconsin-Madison.

Changsha, Hunan, China

•Acquired comprehensive knowledge of accounting principles and auditing practices, including gross profit calculation, accounts receivable management, enterprise voucher creation, general ledger maintenance, and subsidiary account reconciliation.•Developed accounting vouchers and financial charts, including balance sheets, account summaries, and profit and loss statements.

Changsha, Hunan, China

• Conducted comprehensive research on the effects of high-fat diets on Chinese soft-shelled turtles• Managed and executed feeding, sampling, and dissecting procedures on 20+ turtles, ensuring accurate and consistent data collectionPerformed detailed data analysis, resulting in the identification of key health indicators affected by diet, and co-authored a research report that was presented at a regional biology conference• Developed and honed essential laboratory skills, leading to a 15% improvement in procedural efficiency and accuracy within the research team

Master Of Science - Ms, Marketing

Bachelor Of Science - Bs, Economics & Sports Communication, 3.84