-Led UA creative strategy for Marvel SNAP across major platforms (Google Ads, Meta, TikTok etc.), directing 2500+ high-impact ad creatives-Enhanced creative production pipeline by reducing approval cycles from 12 weeks to 1 week through modular production system and standardized workflow-Built trust across global stakeholders, establishing data-driven frameworks to streamline cross-cultural collaboration-Led ASO (App Store Optimization) with bi-weekly creative A/B tests and adapted store visuals for key events; delivered consistent testing over two years, resulting in 30% improvement in overall conversion rate from launch-Pioneered AI integration improving localization efficiency and creative production time

- Independently scripted and delivered 240+ data-driven creatives for major game titles: State of Survival (150M+ downloads), Guns of Glory (100M+ downloads), and King of Avalon (100M+ downloads)-Achieved exceptional 11% top-performance rate (vs. 7% avg), ranking TOP 3 among 40 team members-Led creative strategy for Poker Live from CBT to OB launch, conducting in-depth market research, competitor analysis, and performance optimization,delivered 100+ creatives with a 3-person team

-Served as the exclusive Chinese VFX producer working directly with Director to develop VFX(Visual Effects) projects-Led cross-continental production between Australian and Chinese vendors, managing shot distribution and establishing priorities across facilities-Oversaw quality control through direct communication with the Director and international vendors, ensuring deliverables met industry standards

+Bridged technical and creative communication between clients, VFX supervisors, and artists to optimize project outcomes and ensure alignment with client requirements+Led a team of 15 CG artists, managing end-to-end production pipeline across modeling, shading, rigging, animation, lighting, FX, and compositing

Created CG commercials for international markets for game Clash of Kings-Character animation, rigging, UI design, and video editing-Reached 30 million downloads, ranked as the 7th highest on Google Play global gaming revenue list by 2016.