Director, Data And Analytics
CurrentWe are a Google (GA4, BQ, GCP) + Salesforce + EPIC + Tableau shop. We are migrating from a B2C/DTC to a B2B2C business model.1. Provide guidance for company's local listing and business profile marketing strategy2. Lead the effort in creating Marketing data warehouse, executive dashboard, and drill-down dashboards3. Design Marketing Data Mart, establish data definitions and standards of marketing KPIs, and create Marketing DW connections with the Marketing Data Mart and EDW4. Assume IT PMO role (business partner side) and leading the effort for Marketing cloud-based data infrastructure migration from AWS/Redshift to Azure environment5. Drive the cross-org migration of web activity tracking solution from the SnowPlow/Tealium solution to GA4 360/GTM/BQ solutionGeneric job functions: Closed-loop reporting, Marketing DW & data pipeline, Marketing BI & dashboard, campaign performance and attribution, multi-touch attribution model (MTA), market mix modeling (MMM), Gen AI