Qi Wei Email & Phone Number

China

Established an overseas content matrix (covering health, pets, and industrial standards) and utilized ChatGPT, MySQL, and RPA to improve efficiency and automation. Managed domestic short video accounts for the automotive industry (ZhuanJiaJiaDao) and books (XiaoYeShuFang). Provided internet marketing consulting services to a health service company and served as an overseas marketing consultant at a game MCN agency.

中国 福建省 福州

Led initiatives to improve the user label system and enhance the user touch system. Contributed to advertising placements, risk control projects, user referral project, business cooperation, and new media operations. Promoted the professionalization and productization of operational system functions.

中国 广东 深圳

Led online marketing efforts for products such as QQ Reading, Tencent Comics, WiFi Master, TianTianKuaiBao, Weishi, and Cloud Security. Managed a budget exceeding 130 million RMB, achieving significant daily new user acquisitions across various products. Initiated a Tencent College course on search engine marketing. The daily new user acquisitions for increased from 0 to a peak of over 70,000, while saw a rise from 0 to over 10,000 new users per day… Show more Led online marketing efforts for products such as QQ Reading, Tencent Comics, WiFi Master, TianTianKuaiBao, Weishi, and Cloud Security. Managed a budget exceeding 130 million RMB, achieving significant daily new user acquisitions across various products. Initiated a Tencent College course on search engine marketing. The daily new user acquisitions for increased from 0 to a peak of over 70,000, while saw a rise from 0 to over 10,000 new users per day. Additionally, experienced growth from 1,000 to over 10,000 daily new user acquisitions.Moreover, saw its daily new user acquisitions from 6,000 to a peak of over 100,000, representing one-third of the new user sources from external channels. Show less

中国 福建 福州

Managed external distribution partnerships for 91SDK games, achieving over 30% external channel revenue share. Led a team of 1 person and was responsible for the CPS alliance backend's Axure RP prototype design and implementation of certain functionalities. Additionally, led a team of 5 people and oversaw the PC marketing and promotion of 91 Assistant, Android Market, and 91 Assistant PC version.Pioneered the use of content-based products and dynamic landing pages for search engine… Show more Managed external distribution partnerships for 91SDK games, achieving over 30% external channel revenue share. Led a team of 1 person and was responsible for the CPS alliance backend's Axure RP prototype design and implementation of certain functionalities. Additionally, led a team of 5 people and oversaw the PC marketing and promotion of 91 Assistant, Android Market, and 91 Assistant PC version.Pioneered the use of content-based products and dynamic landing pages for search engine placements for , increasing daily new additions from 30,000 to 400,000. This approach was later widely adopted by the industry. Show less

福州

Led product planning, prototype design, content planning, and SEO efforts for multiple independent cross-border e-commerce sites, including gaming currency, electronic products, and wedding dresses. Established and trained the company's marketing team, cultivating a leading Google Adwords optimization team and implementing user segmentation for EDM marketing. Achieved successful marketing outcomes through CPS and new media initiatives.