Yang Shen Email & Phone Number

Vancouver, British Columbia, Canada

• Strategic involvement in marketing planning, design, and management across the Company’s Platform, focusing on optimizing city pages and deploying effective promotions and coupons.
• Assisted merchants in setting up payment systems, coordinated with third-party payment platforms, andcollaborated across departments to ensure the successful launch and outcomes of merchant campaigns
• Designed, discussed, and executed multiple million-dollar marketing campaigns.
• Conducting thorough data analysis to guide marketing strategies and improve campaign performance.
• Key accounts support including: Oxford Properties, HongMall, Maison Birks, Tsawwassen Mills, McArthur Glen Designer Outlet, Dufry, moncler and etc.
• Curating engaging service content including destination page management (banners, event pages, coupon management) and innovative promotion design, like stamp collection programs and etc.

Vancouver, British Columbia, Canada

• Optimized SEO strategies leading to enhanced website visibility and engagement.
• Executed search campaigns that effectively reduced AVG cost by 76.34%.
• Achieved a remarkable 799.5% increase in interactions through strategic campaign adjustments.
• Elevated the interaction rate by 305%, demonstrating a successful optimization of audience engagement.
• Anticipated market trends and pinpointed prospective best-selling items, assisted in executing product orders include brands like: The Row, Rick Owens, YohjiYmamoto, Thom Browne etc, and managing inventory via CRM.
• Controlled inventory to maintain ideal stock levels and promote timely turnover.

Vancouver, British Columbia, Canada

• Spearheaded localization strategies, selecting optimal products, brands, and categories to bolster omnichannel marketing campaign performance, resulting in enhanced open and conversion rates.
• Directed category intake initiatives, carrying out comprehensive benchmarking analyses, SEO research, and training document development to refine content strategies and drive optimal performance.
• Supervised and edited Chinese e-commerce content across various digital channels, encompassing websites, apps, newsletters, and localized social media platforms, ensuring accuracy, relevance, and alignment with.
• Fortified the brand's tone of voice and SEO through meticulous editing of product landing pages and transcreation of editorials.
• Formulated and instituted Chinese content writing and translation standards, coupled with periodic training and workshops to fortify SEO practices and content consistency.
• Collaborated closely with cross-linguistic teams in managing translation, revision tasks, and content strategy endeavors for spontaneous project requests.

Vancouver, British Columbia, Canada

• Assisted planning and execution of a range of digital marketing initiatives with internal teams and agency partners, including social media marketing, content production, marketing campaigns, website updating and email.
• Developed and owned marketing campaigns, website contents writings, press releases and editorials using Excel and Google Analytics, Organized marketing events and conferences per business request.
• Coordinated the preparation of promotion events materials such as brochures, social media platforms, websites, Instagram, Facebook, WeChat, and public communications with more than 1000 followers.
• Organized promotional events at store, coordinated with other departments to ensure prompt delivery of merchandise and better shopping experience.
• Planed meetings and trade shows by identifying, and coordinating requirements, establishing contacts, developing schedules and assignments, and coordinating mailing lists.
• Composed marketing campaign and event for sales and marketing usage to enhance brand awareness and accomplished weekly sales target of 500,000 dollars through direct consumer impact and marketing strategies.

Vancouver, British Columbia, Canada

• Contacted local artists and responsible for creating, preparing, and reviewing content and format for all artist salon event materials including, invitations, brochures, posters, name tags, etc.
• Designed posts on Instagram and Website for different events, also responsible for marketing strategies for product promotion in the gallery.
• Developed products competitive analysis, marketing research, KPI metrics, and presentations that will provide insight and direction to sales team.
• Directed the implementation of transition services for buyers and other after-sales services; Improved long-term client-relationships and received 100% customer positive purchase experience feedback.