Yang Shen Email & Phone Number

Chicago, IL, US

Half Moon Bay, California, US

San Francisco Bay Area, US

- Inventory analysis- Demand analysis- Customer analysis

Chicago, IL, US

• Identified objectives and collected quantitative and qualitative data from the self-designed survey, in-depth interviews, and secondary resources (e.g., numerator, MRI Simmons)
• Analyzed data using R and Excel and concluded over 20 key insights to create a vivid shopper profile of the target segment
• Developed strategies with a goal of 18.6MM incremental in revenue, based on the understanding of the customer pain point
• Delivered the final result of the project and presented in front of CEO, CMO, strategy team and account team

Chicago, IL, US

• Analyzed different source channels (organic/paid search, social, referral, etc.) through Google Analytics; generated 22 insights and 15 actionable strategies to bring more traffic across various channels and optimize.
• Conducted social media auditing, developed social media differentiation strategy and created the content bank

Munich, Germany, DE

Huawei Mobile Game Market Study: - researched over 1,000 mainstream mobile games- conducted over 10 expert interviews- constructed talent mapping- slide design and polishing

Beijing, CN

- Collaborated with cross-functional team (operating, engineering, etc.); communicated with internal and external stakeholdersIndustry weekly update:- monitored the user trend, related policy, and action of key competitors- analyzed the underneath strategy- give briefings to the entire department (over 200 colleagues)The 1st Smart Program Competition for.

London, GB

ALDI Sales Growth Opportunity Deep Dive: - designed the questionnaire from the dimensions of wallet share, brand perception, etc.; - analyzed collected data; - assisted in pitch developmentWalmart Customer Satisfaction Tracking: - established a customer satisfaction model based on Net Recommendation Index andCustomer Experience Index; - conducted the.

As a member of the start-up team, initiated the activation of social media accounts, built the brand image in different digital platforms, and achieved 67,164 views, 825 subscribers, and over 1k likes over the first month

• Contacted all sales managers and generate detailed sales reports
• Learned to analyze marketing statistics in major cities of Eastern China and generate weekly reports
• Learned the process of sales-related purchasing

New York, US

Pricing project for incoming mooncake product: - analyzed key factors affecting the mooncake price;- conducted correlation analysis and built regression models using R; - initiated conjoint analysis to understand customer preference towards flavor, nutrition, price, and packagingProduct matrix optimization project: - analyzed sales, margin, market size.

Master Of Integrated Marketing Communication, Consumer Analysis

Bachelor Of Hotel Management, Hotel Management