Xi Yang Email & Phone Number

Astoria, New York, US

· Maintained and grew long-term customer relationships by developing proposals, providing consistent support, overseeing purchases, resolving requests, and following up.· Acquired new customers by making outbound calls, texts, and emails, and converting inbound leads generated from marketing activities.· Managed marketing activities across Facebook.

· Designed visual expressions by using Adobe InDesign and Miro; in total published 6 volumes and sold more than 1000 copies.

Las Vegas, Nevada, US

• Conduct marketing research analysis in Caesar Sportsbook and the sports gambling industry.
• Develop practical marketing strategies in promoting a responsible gaming program for Caesar Sportsbook to Gen Z sports bettors.

New York, NY, US

• Trafficked and monitored campaign ongoing status, troubleshoot underperformance campaigns through emails with optimization strategies to increase return on ads spending; in total delivered more than 30 optimization.
• Coordinated with platform specialists and account executives in analyzing campaign performances using Ads Manager, Salesforce, Neptune, Grafana, and Jira.
• Sorted and summarized crucial campaign performances into visible charts and key takeaways for 4 monthly recap reports.

Shenzhen, Guangdong, CN

• Worked on creative team for SaaS products by writing 3 creative briefs and advertising scripts, facilitating pre-production process for 2 commercial shootings, tracking outside agency working progress, and presenting.
• Designed marketing materials, including 5 series of posters, 4 logos, and 4 sets of templates using Adobe Suite; created 2 new guides for visual design guidelines.
• Archived and organized past marketing campaign materials and generated 2 marketing reports.

Shenzhen, Guangdong, CN

• Created 2 PR programs independently: interviewed 9 staff members, wrote and typeset 7 personal profiles and 3 team profiles, which were posted on the official company.
• Managed daily communications through email marketing; created and posted 12 articles, reaching over 2,000 audiences.
• Developed 2 internal publicity websites using Axure, including integrating publicity materials, creating web content, and guiding visual design.
• Assisted company AVP and CTO in attending 2 important forums, including planning marketing schemes, translating speeches, drafting PR releases, and contacting media vendors.

New York, NY, US

• Co-founded the TEDxCUHKSZ organization; led the publicity department; planned TEDx conferences, and designed visual theatrics, in total held 3 TEDx conferences successfully, with over 2,000 participants
• Contacted sponsors and invited speakers; created introduction videos and wrote personal profiles for them, including social media influencers, NGO founders, university professors, and directors of startups.
• Designed bilingual publicity materials, including 2 conference logos, 17 peripheral products, and 15 posters; published over 30 WeChat posts with the total readership exceeding 11,000.

Shenzhen, Guangdong, CN

• Arranged layout of WeChat articles, designed more than 30 images, and posted 25+ articles, with over 5,000 views in total.
• Developed and implemented new WeChat Mini-program using Sketch and Adobe Illustrator, including establishing fundamental design criteria and icon materials for website applications.

Graduate, Integrated Marketing

Bachelor Of Business Administration - Bba, Marketing And Communication

Semester Exchange Program, Communication And Media Studies

Exchange Program