Helping manage the BlackFriday Campaign by increasing sales by 41% Presenting and reporting weekly sales/traffic performances to stakeholdersAnalyzing variances on sales/products data and determining performance root causes Devising e-commerce marketing tactics to increase sales and gross margin targets

Post table tennis tutorials weekly on YouTube (YangyangTT). 43K subscribers and 8.8M total views (11/2020).Analyze video statistics, traffic sources, watch time and sharing activities to establish own brand and manage users.

Identified and analyzed gaps between client requirements and current solutionInterviewed stakeholders and documented requirements for client ecommerce platformDrafted user stories/use cases while developed UML diagrams, prototype and mockups Facilitated scrum ceremonies, including daily stand-ups and refinement meetingsCreated test plan, defect reports and helped conduct UAT & A/B testing during testing phase

Created multiple dashboards in Tableau which enabled stakeholders to identify key metrics while obtaining critical marketing insights Gathered requirements from mgmt. to design and build corporate website via WordPressIncreased customer traffic by developing social media and website features

Analyzed internal & external business data and pitching recommendations to leadership and developed summary dashboard with Tableau to identify user growth, retention rate.Aggregated product plans into a cohesive ecosystem roadmap, disseminate and socialize.Collaborated with 2 internal teams, 3 vendors and 3 business partners. Revenue increased by 40% in 2 years. Created content on a daily basis for platforms such as WeChat, YouKu and TikTok.

Collected students’ fully documents based on the department’s requirement with multiple dataset. Blended data sources to report students’ financial aid performance using Advanced Excel.Managed each project by schedule and overseeing all construction activities.Maintained and follow‐up on project open item lists.

Performed statistical analysis to identify polluted regions. Collected data (investigation involving the assessment of chemical, physical, or biological factors in the environment) from environmental lab and stored the data into Fuyang Environment Protection Agency database.Served as a representative to speak to residents and validated findings.