◇Brand building. In-house planning, including handhandhand brand tonality, positioning, brand story, creative copywriting of new products, etc.. Develop annual marketing calendar and use available resource to achieve business targets. Plan and control PR budget.◇KOL strategy and management. Identify and reach out to KOLs and KOCs ( lifestyle,fashion & beauty,photography,design,art,music,etc.) in the Weibo, Wechat, Red book,Bilibili and TikTok. Manage monthly seeding and ensure the content suits for product and campaign purpose.◇Event management. Plan, organize and implement offline events (market, exhibition, pop-up store,etc.) to enhance perception of handhandhand brand. Coordinate and work closely with team member of E-commerce department to plan online events on Tmall.Responsible for the concept development, budget and event timeline planning and monitoring. ◇Crossover collaboration projects management. As the project manager, coordinate all links of every project, such as determining cooperation details with the partner, signing contracts, confirming design schemes with designers, KOL and media seeding, reviewing the project, etc.. (cooperative partners: ICICLE,LADY M,Orange Ocean,BASAO,Buydeem,ConnieHe,LITTLE B,etc) ◇Content creation. Responsible for the content creation and daily operation of the new media platforms ( Weibo, Wechat, Red book). Plan fan interaction activities on social media platforms.◇Business cooperation. Support sales in developing new business channels, such as LITTLE B, HARMAY, the Tavern, HIMOMASTER, Modern Art Museum and other 60 + curated stores and art museum stores. Provide display suggestions, internal training, materials and sales suggestions to channels, and look for other more in-depth cooperation modes.

Content editing and operation.◇Responsible for the content planning,collection and editing, typesetting and publishing of multiple new media platforms(WeChat, Weibo ,Toutiao, Official Website, Himalaya, etc.).◇In combination with the current hot spots from Weibo,Wechat and Zhihu,plan related activities or topics to active fans’ popularity and increasing awareness for brand.◇Responsible for the development, review, finalization and release of original content on new media platforms.◇Maintian and develop the authors’resources, copyrights of original content, etc..◇Design the related graphic materials, such as poster styles and copywriting.Commercialization of the Internet.◇Participate in audio and microfilm projects, provide clients with matching IP content, communicate project progress, terms, contract signing with clients, follow up project implementation.◇Develop new advertisers and sponsors, according to the needs of clients to provide feasible content strategies, arrange advertising placement.◇Participate in the development of digital paid content and be responsible for the content planning of iReader platform and Weibo.

◇Assist the director to complete the daily work of the program and master the overall operation process of TV programs.◇Communicate with the video cutters of the program production company to follow up the progress.◇Responsible for the editing and publishing of official Weibo and WeChat.◇Responsible for the photography of some TV programs and offline activities,such as 2012 Shanghai Book Fair.