Directed holistic design initiatives encompassing UI mock-ups, web pages, motion graphics, and promotional graphic materials, elevating visibility and cultivating positive brand recognition for major global brands including Coca-Cola, MINISO, Chi Forest, BT21, and Lemon8. Developed engaging promotional content across multiple social media platforms, enhancing brand presence and engagement. Coordinated major marketing campaigns such as the MINISO Champs-Élysées Grand Opening, MINISO UK BT21 Grand Launch, and MINISO Blind Box Carnival, driving significant brand exposure and consumer interest. Established collaborative relationships with hundreds of beloved content creators to amplify campaign reach and impact.

Directed holistic design initiatives encompassing logo, packaging, poster, webpage, and motion graphics, elevating visibility and cultivating positive brand recognition for eight brands on popular social media platforms. Developed engaging promotional content across multiple social media accounts.

Facilitated Professor Kyle Li in pioneering the inception of a groundbreaking collaboration between Parsons School of Design and Roblox. Worked in cohesion with Roblox’s experts to develop and deliver a cutting-edge curriculum on digital fashion design and the practical pipeline of garment making within the Roblox world. Mentored and guided twenty students in mastering 3D software to achieve their desired virtual looks. Additionally, oversaw in-class photographic documentation to capture students' creative journeys. Recognized for these contributions through featured interviews in both The Wall Street Journal and The Verge.

Led comprehensive design projects, including logo, packaging, webpage, and motion graphics, to infuse a modern flair into lifestyle products that promote Eastern wisdom and medicines. Crafted compelling promotional and educational content for social media (201k followers).

Specialized in crafting digital illustrations for publications dedicated to black children residing in underserved communities. Transformed stories and poems into vibrant visual narratives, aiming to empower black children through representations and the captivating language of art.

Contributed to the ideation and prototyping phases as a design assistant for the Ready-to-Wear line. Played a vital role in orchestrating the remarkable and daring Vera Wang Fall 2020 RTW Fashion Show during New York Fashion Week. Additionally, engaged directly with individual clients in providing personalized bridal services, focusing on crafting custom-made gowns.

Spring/Summer 2019 Ready-to-Wear Collection. (https://www.chasedenham.com/)