Yang Zheng Email & Phone Number

Shanghai, China

Lifestyle TeamClient: Ulysse Nardin -Conduct CRM and EC analysis based on market research -Conduct monthly competitor reports and analysis for our clients -Communicated with KOL/KOC and celebrities to enhance the client's brand presence-Managed social media posts' exposure-Provided advertising services to drive client in-store and online campaigns-Coordinated and executed public relations strategies-Designing branded gifts (Tshirt, mug)

Shanghai, China

• Analyzed social media value using SQL and Excel to enhance product exposure. • Quantified competitor analysis and sales revenue. • Crafted marketing strategies for Ulysse Nardin on Douyin, WeChat, and The Red Book. • Launched the new“Freak” flagship series. • Developed targeted advertising strategies for Chinese e-commerce platforms. • Executed the Shanghai Xintiandi Flagship Store Campaign. • Managed KOL and celebrity marketing campaigns and communications.

Shanghai

- Manage Social Media Account (WeChat Channel/Douyin/TikTok) - Generates 24 mid-length videos in, bringing 2300 new subscribers and 50k likes accumulatively on all platforms - Unilever Shanghai R&D Center project, Video editing - Edit and post 10 short news video clips per week - Leader of the intern project "New Tech Shanghai." Host and participate in weekly group meetings.