Yangzi Liang Email & Phone Number

London, England, Gb

- Driving a customer centric marketing strategy for international (specifically Greater China and the Middle East), drawing on our core values and positioning Selfridges as a unique, world class destination that stands for a sustainable future and is inclusive for all. - Managing the planning and execution of key international campaigns – partnering closely with Creative, Digital, CRM, PR, Social and Retail teams to plan, integrate and align delivery of marketing activity – both in international markets and targeting inbound tourists in the UK.- Managing 3rd party partner relationships, including payment providers, travel partners and media partners.- Overseeing China social marketing channel strategy and communications plan- Updating the wider business on performance of international marketing campaigns and activations, informing Retail, Creative and Editorial teams of best practice during key cultural and customer moments. - Partnering with the CRM and Insight teams to develop better customer insight and customer KPI measurement/tracking activity for international customer segments, and tailoring this to international channels and uses insights to inform strategy and execution.- Managing budgeting, periodic reforecasting and refinement of budgets in line with Financial Calendar for international activity.- Monitoring the marketplace, competitor marketing activity and keeps the wider business informed of key competitor marketing strategy innovations, industry initiatives and key developments aimed at the international customer.

London, England, United Kingdom

London, England, United Kingdom

London, England, United Kingdom

- Developed digital content strategy for Global Blue Chinese website and China social media channels (WeChat & Weibo), led content production, social media campaigns and influencer collaborations to promote Global Blue products and services.- Led social media content strategy, content production and performance reports for Global Blue’s partner brands, including Selfridges RED account and Garrard WeChat account.- Conducted comprehensive brand analysis for Global Blue’s existing and potential partner brands, analysing their online brand awareness and perception in China.- Provided content support for Global Blue’s integrated campaigns that reach targeted international travellers through online and offline channels, including website, social media, direct email, app, display advertising and mobile programmatic.

London, United Kingdom

- Created SEO-friendly online editorial content on luxury shopping and travelling for Chinese travellers, shoppers and expats in Europe.- Translated and edited online and print advertorial content from English to Chinese.

London, England, United Kingdom

- Localised and edited online editorial and product content for some of TranslateMedia's top fashion, beauty & jewellery clients including Versace, Bally, Balmain, Diesel, Vilebrequin, Monica Vinader and allbeauty.

London, England, United Kingdom

- Localised and edited online product content for some of Quill's luxury clients including Louis Vuitton, Dunhill and Marriott Hotels.

- Created editorial content on fashion, lifestyle and culture for online and social media platforms on a weekly basis.- Updated Suzy Menkes’ column in Chinese.- Assisted several online features highly praised by fashion professionals.

London, United Kingdom

- Strengthened communicative and cooperative skills through interaction with customers, colleagues and supervisors

Manchester, United Kingdom

- Assisted brand promotion through social media including Facebook, Twitter, and Weibo in both English and Chinese- Created content to promote products, brands and designers stocked in store- Developed sales techniques and customer communication strategies

Shanghai City, China

- Established a comprehensive understanding of the function of each and every part of the magazine, and assisted transfer of articles among different departments

Changsha, Hunan, China

- Independently translated three booklets introducing latest best sellers in Amazon.com from English to Chinese and helped printing and distributing the booklets

Master'S Degree, Fashion Journalism, 2:1

Bachelor Of Arts (Ba), Linguistics And Sociology, 2:1

Bachelor’S Degree, English Language And Literature