Blue Memento, developed by Done Technologies — a premier custom software developer based in Quebec — transforms how companies using Netsuite approach time management. Leveraging cutting-edge AI and machine learning techniques, this intuitive, user-friendly SaaS timesheet tool not only boosts revenue but also fosters a positive workplace environment.

As VP of Sales and Marketing at Pyxis, I oversee the brand strategies and client acquisition efforts for Pyxis’s two business units, Done and Doceo, along with the Blue Memento product suite. My role involves a mix of high-level strategic leadership and hands-on execution in sales, marketing, and client relationship management. Key responsibilities include:- Marketing Strategy and Execution: Directed a team in implementing targeted digital campaigns (SEO, SEM, social media, email marketing), managed budgets, and coordinated event participation to increase brand awareness and drive inbound leads.- Client Acquisition & Retention: Developed and implemented client acquisition strategies, growing a portfolio of over 15 high-value clients and supporting additional smaller-scale projects with significant accounts.- Product Promotion Sales: Supported efforts to promote Blue Memento, a time-tracking SuiteApp integrated with NetSuite—expanding its adoption within the B2B market.- Brand Development and positioning: Advanced the rebranding of Pyxis’s software development division into Done Technologies Inc., differentiating it as a leader in manufacturing software solutions and overseeing brand repositioning.- Division Rebranding: Led the transition of Pyxis's Training division to Doceo, establishing a recognized brand in Agile and corporate training, increasing market visibility and expanding the client base.

As Director of Business Development, I was instrumental in driving growth for Pyxis’s software development division, Done Technologies. I focused on developing client acquisition strategies, expanding our client portfolio, and representing the company at commercial events.- Led client relations and business development for Pyxis’s software development division (Done), promoting services at industry events and developing targeted proposals for prospective clients.- Expanded client portfolio with over 5 mid-to-large scale projects, establishing consistent revenue streams and maintaining strong client retention.- Improved the client engagement model, increasing retention through proactive communication and tailored support.

In this role, I led the Affinity Product Group, a division dedicated to reselling telecommunications, security, and consumer products through partnerships with large-scale consumer brands. My responsibilities included overseeing product management, budgeting, and key account management.- Strategic Oversight: Directed portfolio management and growth strategy, managing product launches, brand promotion, and customer service.- Key Account Management: Built and maintained relationships with major partners like Sears and CAA, and managed contract renewals and negotiations.- Revenue Growth: Oversaw the acquisition and integration of Sears’ 80,000 telecom customers, increasing division revenue and profitability.Key Achievements:- Expanded division market reach and doubled revenue by acquiring Sears’ telecom customer base.- Consistently exceeded division profit targets, achieving up to 23% growth year-over-year.

As Marketing Director, I managed a $1.7 million marketing budget to increase sales and brand visibility for telecom products in partnership with affinity brands.- Campaign Management: Launched targeted marketing initiatives that combined web, telemarketing, and direct marketing efforts to increase customer acquisition.- Client Collaboration: Worked with partners to promote their brands and developed long-term client relationships.Key Achievements:- Enhanced customer acquisition through new marketing initiatives and effective KPI management.- Secured additional revenue by negotiating new service fees with partners.

In this role, I promoted and managed long-distance programs for RBC credit card holders, developing and executing marketing campaigns in collaboration with the bank.Key Achievements:- Introduced Rogers as a new service partner for RBC, enhancing customer offerings and strengthening the partnership.

Led compliance programs for chronic disease patients in partnership with pharmaceutical companies, overseeing strategy implementation and client relationship management.- Managed Ontario pharmaceutical accounts and supported market development. - Developed strategies and marketing concepts as well as financials, budgets & invoicing.- Recruited, supervised and trained employees.- Trained pharmaceutical representative.Key Achievements:- Invited as a guest speaker at major healthcare conferences to discuss patient compliance strategies.

Pharmaceutical Compliance Development Group (CDG) DivisionManagement of Patient Compliance Programs for patients with chronic disease.

Pharmaceutical Compliance Development Group (CDG) DivisionSupervision of Patient Compliance Programs for patients with chronic disease.

Pharmaceutical Division of CanadaDirectAccount and project coordination of Compliance Programs for patients with chronic disease.