Complex databases information enhancement projects, including usage of data science tools in data cleaning, prediction and pattern recognition.Strategic partnerships development , new services development strategy, web publishing content partnerships, web site traffic growth and management of online advertising campaigns.

Company: Leader Yellow Pages player in Brazil. Pioneer in Internet, launching first Latin American IYP portal in feb/1996.Position: Strategic partnerships development , brand and sales strategy development, web publishing content, web site traffic growth, new web portal services development and management of online advertising campaigns.

Company: Start Up e-Commerce portal based on products for kids aged 0 to 4 years. When sold, in 2003, had 23,000 active clients with an average of 2.6 buys/year. Winner of eBit Diamond Prize, 2002. eBit is Brazilian equivalent to BizRate. Position: partner responsible for Marketing and Business Development • definition and implementation of online/offline media campaigns, including direct marketing and online advertising• choosing and establishing strategic partnerships, such as portals for pregnant women ( best possible LTV – life time value) and price comparison mechanisms• establishing an affiliate online network, designing a pattern for baby and toddlers product categories for the Brazilian Internet market• defining criteria for newsletters, customized per client profile and last buys, focusing on up-sellings and cross-sellings• All marketing actions were carefully measured and had to be self-funding by the nature of the business itself

Company's description: Start Up ISP, founded in 1995, market leader in Rio de Janeiro, with 50,000 customers when sold in 1999. Brazilian pioneer in launching several services, such as Web-mail, Voice-mail, On-line Translator, Classifieds, Debate Forum, Automated News Clipping and others.Positions:• Marketing & Sales Director: Responsible for sales and loyalty campaigns, using database marketing tools, such as analyzing customer profile, in order to up-sell and cross-sell, loyalty enhancement and acquiring ex-customers.•IT Development Director: Responsible for design, implementation and maintenance of all administrative systems, covering the areas of Marketing, Customer Relationship, Billing and General Administration.

Responsible for developing several datamarts for measuring performance and management decision support for the areas of Business Intelligence, Media, Sales, Human Resources and Quality Control. Main clients during this period: BAT (British American Tobacco – projects both in Brazil and Argentina), InBev Brahma (largest brewing company in Brazil) and National Bank.