Yaniss Illoul Email & Phone Number

Germany

Berlin, Germany

Experienced Marketing Operations and Revenue Operations Specialist | Driving Innovation and Growth in the #1 DTC Dental and Pet Health Insurance Company in Germany• Spearheading Marketing Automation/Technology/Operations initiatives, closely collaborating with Sales Enablement and Product teams to pioneer new features and enhance existing infrastructure.• Transforming the Marketing Technology stack through optimization and the integration of cutting-edge tools, resulting in significant improvements in operational efficiency and supporting compelling business cases.• Actively engaged with key stakeholders, including the Conversion Rate Optimisation and Performance Marketing teams, to streamline processes and elevate our position as the top-performing company in our industry.• Proficient in Data Analysis, responsible for crafting detailed specifications and constructing data dashboards in partnership with our Data team, enabling the precise measurement of the impact of changes and new features on our businessSkills & Tools: Python, SQL, Google Tag Manager, Webflow, Dialfire, Talon One, Optimizely, ActiveCampaign, Mailchimp, Zapier, Pipedream...

Berlin, Germany

Berlin, Germany

Bridging Marketing and Technology by bringing the benefits of Marketing Automation and Technology through the creation of tutorials, guides and tools to Marketers all over the world.Since the infancy of this project, I have written 60+ articles dedicated to solve problems I commonly encountered while working on my own ventures and on company projects. Martech with Me, the blog, has seen more than 200k visitors. The categories of these articles range from tools tutorials, reviews, sharing snippets of my own code and guides.Martech with Me is also a newsletter that reach hundreds of marketers every week, providing insights into the industry and highlighting tools and opinion pieces that allow marketers to stay relevant and keep their marketing technology stack at the forefront of what is on the market.Topics include: Email Marketing, Marketing Automation, Python Automation, Software Development, Webdesign, Social Media Marketing, Social Media Automation, Email Marketing Automation, Email Development, Wordpress, Mautic, and many more.

Berlin, Germany

Solutions Lead/Marketing Technology/Marketing Automation :- Integration of an Open-Source Email Marketing Automation system (Mautic) and database- Development and/or Implementation of custom Dashboards and Databases for Sales Enablement, Customer Journey and other departments to facilitate their reporting and workflow.- Development of Web Applications (Domain Authority Bulk Checker, Keyword Rank Tracker, Broken Links Finder, ...) for internal and external use.- Identification of Repetitive Tasks and Development of Internal Tools (Scripts, Dashboards, Web apps) to optimise workflows and processes, allowing the team to spend more time on strategy development and reporting and less on menial tasks.- Prospecting, vetting, developing and communicating with a pool of external technical partners (Freelancers and Agencies) to facilitate tech-related integrations (Front-end designers, Software Developers, Sysadmins, ...)Digital PR / Public Relations and Email Marketing Team Lead :- Training and Managing a team of up to 2 Media Relations Managers + Multiple Correspondents- Responsible for the Email Marketing Segmentation Strategy (As a press focused Agency, this varies for each campaign)- Creating and Nurturing Relationships with French and English speaking Journalists- Creation of Reports to Monitor KPIs (CTR%, Reply-Rate, Opening Rates, ...)- A/B Testing of Theories and Reporting on Tests (Subject Lines, Sendout Time, ...)- Management of multiple Domains' Reputation. Fixed 3x a Bad domain reputation to High (Based on Google Postmaster Tools).- Experience with multiple ESPs, including Amazon SES, Elastic Email, Mailchimp and Sendgrid.System Administration :- Design Logo/Branding Guidelines and Integration of our website using Wordpress/Elementor- Creation of Landing Pages and SEO Optimisation Tools- Hosting Administration/Migration- Maintenance of Hosting, Google Suite and AWS accounts for our various websites, tools and platforms.

Berlin, Germany

Distribution of Content to relevant French-speaking Journalists in every industry in order to get coverage from Tier 1 outlets for our clients.Optimisation of our Outreach processes through the creation of various tools (Automated Contacts Databases, Creation of Reporting Templates, etc. with Google Sheets) ._____________________Design/Production/Monitoring of Content Platforms and Landing Pages

Berlin Area, Germany

Founded a Video games related website as a teenager. The website culminated at over 70 000+ single readers reached and 100 000 page views before I stopped working on it. Self taught about SEO Optimisation, Keyword Research, WordPress, back-end coding and writing._____________________Grew a Twitter Account from 0 to over a 1000 followersPlanning and creation of Content Social Media Strategy over Facebook and Twitter_____________________Experimented on Google Adwords, Facebook Ads and Twitter Ads for the promotion of articles and events.

Geneva, Switzerland

Production of videos promoting the company's productCreation of various overlays and designs overlaying videos in order to convey their messages in a more appealing way.