Yaniss Illoul

Yaniss Illoul Email and Phone Number

Marketing Operations Team Lead @ getolo
Germany
Yaniss Illoul's Location
Berlin Metropolitan Area, Germany
Yaniss Illoul's Contact Details

Yaniss Illoul work email

Yaniss Illoul personal email

n/a
About Yaniss Illoul

I have over 6 years of experience in solutions-driven, automation-related and operational roles in technical environments. My expertise resides in improving operational efficiency, connecting platforms to automate workflows, identifying processes that can benefit from being automated and streamlined as well as managing and executing on those projects. Most of my responsibilities revolve around the research, design and implementation of marketing ops or sales ops related projects. Being proficient in Python, SQL, Google Sheets/Excel as well as a wide variety of Marketing Automation softwares (CRMs, CMSs, Workflow automation tools, Code IDEs, Data Analysis softwares, etc.), I'm able to plug my knowledge into most environments and be impactful quickly.At the moment, I am applying my learnings and advancing as a professional within a fast-growing insurance company based in Berlin, Germany. My role as a Senior Marketing Operations Manager allows me to be involved in an extremely diversified and exciting range of projects including Performance Marketing, Sales Operations, CRO/Tracking/Attribution, Email Marketing as well as Data Analysis.I also founded Martech with Me, a Marketing Technology-driven website that focuses on bringing the benefits of automation and efficient workflows to more marketers through tutorials, guides, sharing code and tools review. This website has seen over 200k visitors since its infancy and is currently reaching multiple thousands of marketers every month. It also allows me to develop a strong personal brand and expand my skillset beyond the challenges my full-time job has to offer.

Yaniss Illoul's Current Company Details
getolo

Getolo

View
Marketing Operations Team Lead
Germany
Website:
getolo.com
Yaniss Illoul Work Experience Details
  • Getolo
    Marketing Operations Team Lead
    Getolo
    Germany
  • Getolo
    Senior Marketing Operations Expert
    Getolo Apr 2024 - Present
    Berlin, Germany
    Experienced Marketing Operations and Revenue Operations Specialist | Driving Innovation and Growth in the #1 DTC Dental and Pet Health Insurance Company in Germany• Spearheading Marketing Automation/Technology/Operations initiatives, closely collaborating with Sales Enablement and Product teams to pioneer new features and enhance existing infrastructure.• Transforming the Marketing Technology stack through optimization and the integration of cutting-edge tools, resulting in significant improvements in operational efficiency and supporting compelling business cases.• Actively engaged with key stakeholders, including the Conversion Rate Optimisation and Performance Marketing teams, to streamline processes and elevate our position as the top-performing company in our industry.• Proficient in Data Analysis, responsible for crafting detailed specifications and constructing data dashboards in partnership with our Data team, enabling the precise measurement of the impact of changes and new features on our businessSkills & Tools: Python, SQL, Google Tag Manager, Webflow, Dialfire, Talon One, Optimizely, ActiveCampaign, Mailchimp, Zapier, Pipedream...
  • Dentolo
    Senior Marketing Automation Manager
    Dentolo Mar 2022 - Mar 2024
    Berlin, Germany
  • Martech With Me
    Marketing Technology Specialist
    Martech With Me Mar 2019 - Present
    Berlin, Germany
    Bridging Marketing and Technology by bringing the benefits of Marketing Automation and Technology through the creation of tutorials, guides and tools to Marketers all over the world.Since the infancy of this project, I have written 60+ articles dedicated to solve problems I commonly encountered while working on my own ventures and on company projects. Martech with Me, the blog, has seen more than 200k visitors. The categories of these articles range from tools tutorials, reviews, sharing snippets of my own code and guides.Martech with Me is also a newsletter that reach hundreds of marketers every week, providing insights into the industry and highlighting tools and opinion pieces that allow marketers to stay relevant and keep their marketing technology stack at the forefront of what is on the market.Topics include: Email Marketing, Marketing Automation, Python Automation, Software Development, Webdesign, Social Media Marketing, Social Media Automation, Email Marketing Automation, Email Development, Wordpress, Mautic, and many more.
  • Sweet Spot Pr Gmbh
    Co-Founder - Solutions Lead
    Sweet Spot Pr Gmbh Mar 2018 - Feb 2022
    Berlin, Germany
    Solutions Lead/Marketing Technology/Marketing Automation :- Integration of an Open-Source Email Marketing Automation system (Mautic) and database- Development and/or Implementation of custom Dashboards and Databases for Sales Enablement, Customer Journey and other departments to facilitate their reporting and workflow.- Development of Web Applications (Domain Authority Bulk Checker, Keyword Rank Tracker, Broken Links Finder, ...) for internal and external use.- Identification of Repetitive Tasks and Development of Internal Tools (Scripts, Dashboards, Web apps) to optimise workflows and processes, allowing the team to spend more time on strategy development and reporting and less on menial tasks.- Prospecting, vetting, developing and communicating with a pool of external technical partners (Freelancers and Agencies) to facilitate tech-related integrations (Front-end designers, Software Developers, Sysadmins, ...)Digital PR / Public Relations and Email Marketing Team Lead :- Training and Managing a team of up to 2 Media Relations Managers + Multiple Correspondents- Responsible for the Email Marketing Segmentation Strategy (As a press focused Agency, this varies for each campaign)- Creating and Nurturing Relationships with French and English speaking Journalists- Creation of Reports to Monitor KPIs (CTR%, Reply-Rate, Opening Rates, ...)- A/B Testing of Theories and Reporting on Tests (Subject Lines, Sendout Time, ...)- Management of multiple Domains' Reputation. Fixed 3x a Bad domain reputation to High (Based on Google Postmaster Tools).- Experience with multiple ESPs, including Amazon SES, Elastic Email, Mailchimp and Sendgrid.System Administration :- Design Logo/Branding Guidelines and Integration of our website using Wordpress/Elementor- Creation of Landing Pages and SEO Optimisation Tools- Hosting Administration/Migration- Maintenance of Hosting, Google Suite and AWS accounts for our various websites, tools and platforms.
  • Abcd Agency
    Media Relations Manager For France, Belgium And Switzerland
    Abcd Agency Sep 2017 - Mar 2018
    Berlin, Germany
    Distribution of Content to relevant French-speaking Journalists in every industry in order to get coverage from Tier 1 outlets for our clients.Optimisation of our Outreach processes through the creation of various tools (Automated Contacts Databases, Creation of Reporting Templates, etc. with Google Sheets) ._____________________Design/Production/Monitoring of Content Platforms and Landing Pages
  • Abcd Agency
    Intern - Media Relations Team
    Abcd Agency Mar 2017 - Aug 2017
    Berlin Area, Germany
  • Gunxblast.Fr
    Founder
    Gunxblast.Fr Nov 2011 - Feb 2018
    Founded a Video games related website as a teenager. The website culminated at over 70 000+ single readers reached and 100 000 page views before I stopped working on it. Self taught about SEO Optimisation, Keyword Research, WordPress, back-end coding and writing._____________________Grew a Twitter Account from 0 to over a 1000 followersPlanning and creation of Content Social Media Strategy over Facebook and Twitter_____________________Experimented on Google Adwords, Facebook Ads and Twitter Ads for the promotion of articles and events.
  • Memoways
    Intern
    Memoways Mar 2016 - Apr 2016
    Geneva, Switzerland
    Production of videos promoting the company's productCreation of various overlays and designs overlaying videos in order to convey their messages in a more appealing way.

Yaniss Illoul Skills

Adobe Creative Suite Social Media Public Relations Wordpress Digital Marketing Google Analytics Relations Publiques Data Analysis Google Sheets Html5 Javascript Press Relations

Yaniss Illoul Education Details

Frequently Asked Questions about Yaniss Illoul

What company does Yaniss Illoul work for?

Yaniss Illoul works for Getolo

What is Yaniss Illoul's role at the current company?

Yaniss Illoul's current role is Marketing Operations Team Lead.

What is Yaniss Illoul's email address?

Yaniss Illoul's email address is yi****@****tolo.de

What schools did Yaniss Illoul attend?

Yaniss Illoul attended Université Savoie Mont Blanc.

What skills is Yaniss Illoul known for?

Yaniss Illoul has skills like Adobe Creative Suite, Social Media, Public Relations, Wordpress, Digital Marketing, Google Analytics, Relations Publiques, Data Analysis, Google Sheets, Html5, Javascript, Press Relations.

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