• Managing all Collaboration & Contact Center Sales Business Unit. Cloud/SW solutions & Hardware solutions• Development & execution of sales strategy and business plans• Establish new Contact Center solution (Cisco). Managing the Professional sales team, Engineering team, PS team, Development team, Product and Business consultant team• Managing complex sales solutions, negotiation with C levels, vast experience with the Israeli market.• In charge of conventions & professional trainings • Leading, coaching and driving a large team (17 direct reports) • Recruiting, hiring and training new team members into the sales department• Manage P&L with 20% YOY growth, Leading a significant sales processes with focus on orders, backlog, revenue, gross margin.• creating out of the box sales solutions, great relationship with customers and exploring the business value.

• responsibility for all enterprise sales in ISRAEL, Micorsfot Lync (Teams), VoIP solutions, GateWays, UC solutions, mobile application, Contact Center solutions, Voice Recognition solutions, IP PBX & VC• Recruitment of new sales Channels, SI / VAR for all the company solutions, Managing deals with a number of sales Channels while introducing new products to the business sector.• Working with two large distributors in Israel, management inventory for all the company solutions. • Communication Consultants - Mark several consultants, working together on selected projects and RFP's.• End Customers - locating, marking, presentations for end customers, identifying the competition and closing projects.