Bits&Sparks helps tech companies stand-out with a differentiated message and hard-hitting creative. With a team of marketing & sales experts collaborating with creative pros, our work is centered around authentic messages built to resonate with skeptical customers and sellers.

• Lead a large team of messaging and creative experts covering a $40B portfolio. Reported to the CMO. • Created some of the most successful campaigns in Cisco’s history, repeatedly doubling avarage digital engagement rates.• Developed tier-1 executive keynotes, achieving the highest audience score in Cisco's history.• Managed the customer success stories team.

• Created Cisco’s most engaging sales enablement program, with 17,000 sales reps to subscribe and consume content on an ongoing basis• Led global campaigns for product launches, resulting in 100s of thousands of new customer contacts and 3X average social engagements • Developed a new messaging methodology that was adopted globally across the marketing orgAwards:Marketing Outstanding Performance award, 2014Telly award (industry award honoring film, cable TV commercials… Show more • Created Cisco’s most engaging sales enablement program, with 17,000 sales reps to subscribe and consume content on an ongoing basis• Led global campaigns for product launches, resulting in 100s of thousands of new customer contacts and 3X average social engagements • Developed a new messaging methodology that was adopted globally across the marketing orgAwards:Marketing Outstanding Performance award, 2014Telly award (industry award honoring film, cable TV commercials and programs), 2014CMO Market Insights in Action award, 2012Product Marketing "Bravo Award" 2012CMO Art and Science of Marketing award, 2011Innovative Marketing award, 2011 Show less

• Managed sales and field marketing for a region of 5 countries in EMEA• Overachieved goals – 135% of target• Won a “Sales Achiever” award

• Managed sales and field marketing for 3 countries in EMEA• Developed new go-to-market programs, resulting in 120% y/y growth• Won “Sales Champion” (top 10% globally) and “Sales Achiever” awards

• Achieved 190% y/y growth • Developed a joint program with Intel and Jerusalem business community to create the first wireless city in Israel, generating global press converge

• Won multi-million dollar strategic accounts• Generated new OEM business

• Created strategic channel partnership, resulting in the largest IP Telephony reseller in the territory• Won “Regional Channel Account Manager of the Year” award

• Doubled reseller revenue in SMB and Commercial market

• Designed army’s largest networking project, commended by Chief of Staff • Managed RFPs with leading vendors • Won “Division Outstanding Performance” award