lead the end-to-end GO7 PSS <> Frontend (IBE) product management as the hands-on Product Management Lead

Developed and executed digital product roadmap to drive growth for El Al's website and mobile app, including new SaaS products and features. Led cross-functional teams of UX/UI designers, developers, data analysts, and marketing through agile development processes to build and launch customer-centric products. Conducted market research, leveraged usage metrics, and analyzed customer feedback to continuously improve products and user experience. Partnered with marketing team to optimize digital campaigns and promotions to increase conversion and revenue. Managed budgets, timelines, and resources to successfully deliver digital products on schedule.

Product Manager at Migdal Insurance overseeing development and launch of agent portal SaaS product. Led cross-functional teams through agile product development lifecycle. Created intuitive agent-focused portal experience based on UX research and feedback. Coordinated successful launch to 500+ agents, delivering 120% engagement increase within 6 months. Managed ongoing improvements through rapid iteration methodology.

As a Digital Project Manager at ICL, my primary responsibility was to oversee the implementation and adoption of ActionBase for Enterprise Risk Management and Internal Audit processes. My duties included collaborating with cross-functional teams to define project scope, requirements, and timelines, as well as managing project risks and issues to ensure successful delivery.I worked closely with stakeholders to develop and execute project plans, ensuring that all activities were aligned with project goals and objectives. I also led regular status meetings to update key stakeholders on project progress and identified areas for improvement or adjustment as needed.Throughout the implementation process, I was responsible for monitoring project budgets, identifying cost-saving opportunities, and ensuring that all project activities adhered to company standards and best practices. Additionally, I provided ongoing training and support to end-users to ensure smooth adoption of the new processes and systems.

As a Project Manager at Tyco Electronics, I am responsible for overseeing the planning, execution, and closing of projects related to the development and deployment of Automated Test Equipment (ATE) in the ATE team. In this role, I work closely with cross-functional teams including engineering, product management, and operations to ensure that projects are completed on time, within scope, and within budget.My key responsibilities in this role include project planning, execution, stakeholder communication, and project closure. I define project scope, goals, and deliverables, develop project schedules, resource plans, and budgets, and identify project risks and develop mitigation strategies. I lead the project team in executing project tasks and activities, monitor project progress, and ensure that project deliverables meet quality standards. I communicate project status, risks, and issues to stakeholders, manage stakeholder expectations, and ensure that project goals align with business objectives. Finally, I ensure that projects are properly closed out, including the completion of project documentation, conducting project post-mortems, and identifying areas for improvement.