Yanling Ma Email & Phone Number

Copenhagen, Capital Region Of Denmark, Denmark

Guangzhou, Guangdong, China

1.Developed a comprehensive marketing & operational plan for the legal AI brand “XIAOBAOGONG”( B2B)Led a team of 3, formulated and implemented effective marketing strategies across diverse platforms, including WeChat, TikTok, Zhihu, and Baidu SEO. Achieved rapid growth, accumulating 2000+ followers on TikTok within 2 weeks, and sustained a daily page view of over 10,000 on Zhihu in 2 months.Conducted mostly online events with a consistent ROI of 10-20%.2. Coordinated and executed multiple large-scale offline events and media coverages, established event SOP and standards. Successfully planned national legal competition, with the participation of 1000+ law students, over 100 people attended the awards ceremony, reported by 20+ local media. Significantly enhances the company's visibility and influence in the legal industry.

Guangzhou, Guangdong, China

1. Responsible for the management of digital media content, activities, and product management for the "YI QI LAI" environmental brand.In charge of major events such as cooperation with ALIPAY. Successfully gained over 500k followers on the mini-app and over 400k on the official content account. Maintained a 10% conversion rate and sustained ATV of 8-15 RMB per person.Integrated recycling business with backend technology, and redesigned the “OUYAN” mini-app 3 times, improving conversion rates, and reducing operational costs.Created and distributed well-structured marketing content like Articles\Videos\Live streaming to promote and advertise the brand and drive online orders.Established business partnerships with major merchants on the Alipay, achieved multiple successful collaborations for free cross-promotion, and effectively increased mini-app DAU without additional costs.

Guangzhou, Guangdong, China

In charge of content marketing and offline customer news reporting job for Red Orange(B2B)Operate education AI content published on various platforms such as WeChat, Baidu, and Baijiahao, producing 4 original articles weekly.Conduct interviews with offline kindergarten clients, gather customer feedback, and provide insights to the sales team, to help improve products.

Guangzhou, Guangdong, China

Responsible for content production work for the company's official app、WeChat content account and website. created educational content to improve brand awareness and user numbers.Planned and Organized campaigns, Collaborated with different companies and analyzed the results of activities.Achievements:I have successfully gained 50,000 followers in six months solely through content creation on WeChat content account. Maintained an Open rate of 10%-15% on headline articles and the average view for a single article is above 100,000+ times.Built up a new account on Taobao, and made a profit from zero to 20,000 RMB per article by only content creation in 3 months.