Yan Liu
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Yan Liu Email & Phone Number

DTC Marketing Manager at Miracle Miles Group Inc.
Location: New York, United States 7 work roles 4 schools
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Current company
Role
DTC Marketing Manager
Location
New York, United States

Who is Yan Liu? Overview

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Quick answer

Yan Liu is listed as DTC Marketing Manager at Miracle Miles Group Inc., based in New York, United States. AeroLeads shows a matched LinkedIn profile for Yan Liu.

Yan Liu previously worked as Marketing Manager at Hungrypanda Chinese Food Online Delivery Platform and Project Manager, Marketing Department at Iqiyi.Com. Yan Liu holds Mba, Business Administration And Management from San José State University.

Company email context

Email format at Miracle Miles Group Inc.

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Miracle Miles Group Inc.

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Profile bio

About Yan Liu

Eight years of marketing experience. Experienced in integrated marketing, business development, account management, event marketing, and team administration.

Listed skills include Marketing Management, Video Production, Contract Management, Client Relations, and 31 others.

Current workplace

Yan Liu's current company

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Miracle Miles Group Inc.
Miracle Miles Group Inc.
DTC Marketing Manager
New York, NY, US
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7 roles

Yan Liu work experience

A career timeline built from the work history available for this profile.

Marketing Manager

Current

London, England, Gb

- Ran and managed US Marketing Department, took responsibility for To-C business- Delivered DAU/MAU/FTU and revenue growth goals- Analyzed, understood, and interpreted customer needs to make nationwide marketing strategies. - Planned integrated marketing campaigns to drive order growth using digital marketing, event marketing, social media marketing, influencer marketing, and in-app operations.- Utilized data and metrics to measure impact and make data-driven decisions.- Built cross-industry partnerships and B2B cooperations to expand market.- Sourced and procured national & local channels, negotiated for efficient cost.- Administrated and measured the work of marketing department to drive operational efficiency. - Coordinated cross-functional teams; partnered with internal and external stakeholders to deliver marketing goals.

Mar 2023 - Present

Project Manager, Marketing Department

北京市, 北京市, Cn

- Led communication across external and internal teams; managed multi-task projects; timely reacted to changes- Organized entire workflow of stadium-scale events: budget planning, contract negotiation, commercialization, client relationship, artists management, marketing, PR strategy, vendor management, and live streaming coordination- Arranged on-site concert management & client sponsorship execution: top singer concerts with an average of 10k attendees, average box office revenue of 5,000,000 RMB, e.g., Hatsune Miku China Tour 2019, Annual Awards Ceremony of Global Chinese Pop Chart (Macau 2019), iQIYI Screaming Night Concerts

Sep 2017 - Nov 2019

Communication Strategy Supervisor, Brand Marketing Department

Beijing, Bj | Beijing, Us

- Developed LeTV Music (industry-leading streaming media) brand marketing strategies- Created communication roadmap for key streaming live shows’ publicity: directed social media marketing, PR press releases, BD plan, OOH advertising, and monetization plan; achieved over 100k views online per show- Executed industrial-famous marketing campaigns, achieved over 10 million online views per show, e.g., Alan Walker in MTA Music Festival 2016, Golden Melody Awards 2016 (Taiwan), Kris Wu 2016 Concert, Chris Lee 2016 Tour, 2016 Roskilde Festival (Denmark)

May 2016 - Sep 2017

Playwright-Director, Channel Packaging & Promotion Group

Beijing, Beijing, Cn

- Planned and upgraded channel visual system for international channel- Produced branding videos for channel branding and publicity- Collaborated with BBC visual packaging team to upgrade 2015-2016 channel packaging; won Singapore PromaxBDA Award

Jun 2014 - May 2016

Editor-In-Chief & Founder Of Photography Column

Magazine: Literary Life Weekly

- Led magazine to win the award of Annual Photography & Art Digital Magazine, China Reading Summit 2014- Interviewed artists and reported art activities worldwide

Jul 2012 - Oct 2015

Social Media Manager

Coart-Asian Youth Art Scene

- Led social media marketing and copywriting for seasonal art festivals, including press releases, official social media, artist interviews, picture albums, festival brochures

Apr 2013 - Jun 2014
4 education records

Yan Liu education

Mba, Business Administration And Management

San José State University

Bachelor Of Arts (B.A.), Communication And Media Studies

Communication University Of China

Summer Session, School Of Theater, Film And Television

Ucla

Exchange Student, Film, Communication

I-Shou University
FAQ

Frequently asked questions about Yan Liu

Quick answers generated from the profile data available on this page.

What company does Yan Liu work for?

Yan Liu works for Miracle Miles Group Inc..

What is Yan Liu's role at Miracle Miles Group Inc.?

Yan Liu is listed as DTC Marketing Manager at Miracle Miles Group Inc..

Where is Yan Liu based?

Yan Liu is based in New York, United States while working with Miracle Miles Group Inc..

What companies has Yan Liu worked for?

Yan Liu has worked for Miracle Miles Group Inc., Hungrypanda Chinese Food Online Delivery Platform, Iqiyi.Com, Leshi Internet Information & Technology Corp,. Beijing, and China Central Television.

How can I contact Yan Liu?

You can use AeroLeads to view verified contact signals for Yan Liu at Miracle Miles Group Inc., including work email, phone, and LinkedIn data when available.

What schools did Yan Liu attend?

Yan Liu holds Mba, Business Administration And Management from San José State University.

What skills is Yan Liu known for?

Yan Liu is listed with skills including Marketing Management, Video Production, Contract Management, Client Relations, Press Releases, Microsoft Powerpoint, Event Planning, and Business Development.

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