Yann Bugli Email & Phone Number

Antibes, Fr

France

My main mission is to develop and coordinate the activities of Diving Centers worldwide. In collaboration with the Sales, Marketing, Product teams, I actively support these departments in executing the strategy to regain these Dive Center.- Execute and coordinate the strategy for the acquisition of Aqualung Diving Centers worldwide, with a priority on the USA, France, Spain, and Asia markets.- Implement a precise and regular audit of our current and future presence in all diving centers worldwide to contribute to the Group's brand distribution strategy.- Create and update the mapping of Diving Centers by country.- Deliver weekly reports on the progress of projects and our penetration within partner centers.- Create, update, and maintain our presence in diving centers, with the goal of having a detail profile for each center.- Conduct strong competitive monitoring of products, marketing, service, and commercial offerings to be able to adjust tactics to meet objectives.- Report field data and relevant product recommendations to the headquarters and the concerned departments.- Maintain constant communication with Sales Directors to plan and boost business and activity development, ensuring optimal coordination between teams.

Sophia Antipolis – France

- Market researchAs PM, I'am the global market expert, and owns consumer, market and competitive insights that are relevant to the product range. I drive the qualitative and quantitative analysis of internal and external data to understand any major developments in the product or product family with regards to competition and trends in the market.- RecommendationDefines if a product is valuable, usable, and feasible, and drafts comprehensive product briefs that outline the opportunity, the product specifications, the design POV, the target pricing, and the brief forecast. I must be a proactive force for its product portfolio and provide action plans to improve the physical and financial performance of the products. - ImplementationParticipates in the implementation of the action plan and the marketing mix. Follow the results and adjust the actions and coordinate actions with internal and external partners. - Main missionI am the voice of the consumer inside the organization for my vategories. I am responsible for the life cycle of my portfolio of products from the brief to the go to market. To have a better understanding, I must conduct market studies and surveys across all relevant geographies. - Report and liaiseThe PM is also expected to work and help other key positions in the group: PDM, Sales, Marketing & communication, After sales service and supply chain

Grenoble Area, France

TRAINING / MATERIAL KNOWLEDGE:- Perfect knowledge of diving and spearfishing equipment on the current range.- Ensure the technical training of customers and maintenance workshops according to MARES standardsCOMMERCIAL ATTITUDE- Force of proposal concerning the stimulation of the sales of the equipment and/or against the competitive offers.- Development of communication/promotion tools related to various commercial offers (Animations, POS, ADV).- Ensure the availability and proper distribution of the elements necessary for the proper launch of each collection / newness (samples, Buyers guide, etc.).MAJOR ACCOUNTS / CHANNELS- Ensure the follow-up of "Key Accounts" :Conduct commercial actions,Product training and sales trainingCOMMUNICATION / PROMOTION MANAGEMENT- Negotiation of media plans, purchase of space for different media (Web, press, websites)- Follow the advertisements and "creations" to be provided for our various partners- Communicate via Facebook and various social media related to the activities.SALE CONFERENCE:- Organization of seminars: concept, budget.- Development and implementation of the new collection (Diving fair, dealer meeting, etc.)

Costa Rica ,Tamarindo

• Foundation of a dive center (organization, website design, marketing, communication, shopping, trade ...)• Dive training at all levels and coordinate group tours• ATV tour guide• Managed two people

Sardegna, Italy / Philippines

• Professional Dive Training guide, supervision of divers.

Région De Chambéry, France

• Trade negotiation, customer loyalty, product presentation, quote development

Chambéry Area, France

• Conference organization, adaptation of graphic charter• Realization of communication files, market studies• Trade negotiation, customer loyalty, product presentation, quote development

Bachelors Degree In Sales And Marketing, Marketing, Certificated

(apprentice contract) Ecoris, France

Associate Degree In Management And Trade Business, Management, Certificated

(apprentice contract) Ecoris, France

High-School Diploma In Mechanic Engineering, Certificated

CFA, France