• Responsible for leading the instruction and safety of children aged 8-17 for numerous Royal Hong Kong Yacht Club summer sailing programs from beginner, to advanced racing courses.• Organized and planned activities for students to cover all learning objectives within the duration of the course.• Oversaw “assistant sailing instructors”, delegating responsibilities in order for a course of up to 24 students to operate smoothly.

• Conducted pricing analysis report, comparing Cerruti 1881 to competitive brands in the Greater China region.• Monitored, tracked, and reported on specific promotional initiatives aimed at driving sales across China, Hong Kong, and Macau. • Performed mystery-shopping analysis off all Cerruti 1881 retail shops in Hong Kong.• Prepared marketing materials on PowerPoint for presentation to brand partners.

• Played a vital role in the inception of a marketing application on the social media platform FaceBook. The application was very successful, attracting thousands of new fans as well as increasing the brands social media presence and reach. • Generated a survey to evaluate local distributors/stores (in Hong Kong) in order to improve product placement, visibility, and range with the aim of improving sales. Compiled the data into an easily accessible presentation format, with both qualitative and quantitative information. • Took care of the day to day online international purchases.

• Collected market research for various products and organized the results into a formal report or PowerPoint format.• Designed the 50th edition of “Dim Sum News” – a monthly newsletter sent to all Shanghai Tang staff worldwide. • Performed general data entry and formatting tasks using MS Word, MS Excel, and PowerPoint.