Management of 8 cosmetics & Aesthetics brands: CoolSculpting, Galderma, Neostrata, Garancia, John Frieda, Phytomer, Daylong & Curaspot. Development of communication strategies in close cooperation with clients. PR & ePR:+ Developing reliable and sustainable relationships with journalists and influencers.+ Relaying information and communication between brands and various French media.+ Creation of communication content such as press releases, invitations, newsletters…Events & Partnerships:+ Establishment of medias events to launch new products and promote public image (Press conferences, round tables, press trips etc...) + Development of TV & cinema partnerships.Social Media Management :+ Establishment of digital strategies and development of weekly content plans.+ Day to day management of the agency’s and client’s social medias.+ Development of creative content (photos, videos, digital contest games).Management:+ Supervising and managing 2 trainees to train them as Junior PR Officer.Performance Analysis:+ Tracking results & ROI of all projects and sharing post-activity reports with clients.+ Management of clients’ PR budgets.

Establishment of annual communication & PR strategies for Kérastase & Shu Uemura AOH.Ensure strong public image and expanding new collaborations and partnership projects to maximise the brand exposure.PR & ePR:+ Day to day management of press inquiries.+ Developing sustainable and proactive working relationships with French medias.+ Establishment of strong relationships with targeted celebrities.+ Producing communication content such as press releases, invitations, newsletters…Events & Partnerships:+ Establishment of medias events to launch new products and promote public image (Press conferences, round tables, press trips etc...) + Development of TV & cinema partnerships. Social Media Management:+ Development of the digital strategy and weekly content plans.+ Day to day management of social medias to maximise the brand exposure.+ Strengthen engagement from the community in social channels.Performance Analysis:+ Tracking results & ROI of all projects and sharing post-activity reports.+ Reporting to the Communication Director and CEO.+ Bookeeping of the Communication budget.

Participation in International communication strategies and coordination with external PR agencies in US/ UK/ Asia & Europe. PR Coordination: + Day to day management of press inquiries and send outs/returns.+ Management of external PR agencies + Writing press releases.+ Creation of international press reviews.Events:+ Organisation of Fashion Shows during Fashion Week in Paris: from invitations and seating plans to sourcing venues.+ Joint organisation of advertising campaign & lookbook shootings.Social Media & Website Management + Day to day management of the brand social medias.+ Development of weekly content plans.+ Writing articles dedicated to the brand Website.

+ Supporting the PR team with the daily tasks. + Day to day management of press inquiries. + Management of send outs/returns.+ Creation of press reviews & press releases.+ Joint the organisation of the FW2010 Show.