Pr & Epr Manager
Management of 8 cosmetics & Aesthetics brands: CoolSculpting, Galderma, Neostrata, Garancia, John Frieda, Phytomer, Daylong & Curaspot. Development of communication strategies in close cooperation with clients. PR & ePR:+ Developing reliable and sustainable relationships with journalists and influencers.+ Relaying information and communication between brands and various French media.+ Creation of communication content such as press releases, invitations, newsletters…Events & Partnerships:+ Establishment of medias events to launch new products and promote public image (Press conferences, round tables, press trips etc...) + Development of TV & cinema partnerships.Social Media Management :+ Establishment of digital strategies and development of weekly content plans.+ Day to day management of the agency’s and client’s social medias.+ Development of creative content (photos, videos, digital contest games).Management:+ Supervising and managing 2 trainees to train them as Junior PR Officer.Performance Analysis:+ Tracking results & ROI of all projects and sharing post-activity reports with clients.+ Management of clients’ PR budgets.