Digital Marketing Executive
CurrentOverseas retail divisions of Japanese company Pan Pacific International Holdings. Established the first Japanese specialty store in Malaysia, named JONETZ by DON DON DONKI.My core role is responsible for marketing communications, work closely with general manager to identify the market trends and customer needs. • Prepare marketing plan, marketing calendar, marketing report and social media copywriting.• Involve and execute special projects, such as new store opening, and work closely with malls and advertising & PR agencies. Also, coordinate with influencers.• Monitor digital platforms (Facebook, Instagram, Mobile App, E-commerce) on content creation, posting and handling the enquiry.• Work closely with designer and design support for marketing collaterals.• Cooperate with the store operation team to ensure the store’s event runs smoothly. • Liaise with partners and vendors on marketing collaboration and campaigns.