Develop and implement strategic plans with years of leading brand equity share, market share, revenue, and profitability increase.Providing guidance on local execution of Vodafone brand identity standards across channels, including ATL, BTL, web, mobile, and retail outlets.Collaborate with cross-functional teams to ensure successful execution of brand and commercial initiatives within timelines and budgets.Lead the design of promotional activities, including advertising, public relations, and B2C/B2B events.

Oversaw social media and digital marketing strategy to increase brand exposure and audience engagement across online touchpoints.Managed Vodacom DRC social media profiles, implementing strategies to grow followers, engage the audience, and increase brand awareness.Ensured compliance with data protection and privacy laws in all digital marketing activities.

Responsible for optimizing the financial value of the Vodacom brand in the youth market, representing over 60% of the customer base.Championed the design and launch of Vodacom's youth-dedicated sub brand (JS8), resulting in a positive impact across commercial KPIs.Manage the development of campaign creative concepts, leveraging digital channels to reach target audiences.Implementation of CSR campaigns to promote the use of technology to facilitate young people's access to education and employment.Maintain excellent relationships with external vendors such as agencies, printers and designers.

Implementation of regional sales and marketing strategies to achieve revenue goals.Managed a client portfolio of $30m and monitor its development through prospecting, recruiting, and retaining distributors.Increased participation of regional distributors in national marketing programs, resulting in sales growth of more than 20% in one year.Hired talented regional sales representatives to add value to the company's market expansion efforts.

Promoted to lead the implementation of marketing plans at national level, appointed member of the New Product Development Committee.Managed a team of eight and effectively managed $5M annual budget.Led a joint marketing unit with Unilever for the development of iconic brands such as Blue Band and Omo in the DRC market.Directed campaign development and multichannel production of advertising materials.Responsible for the design and implementation of market research.

Recruited to oversee the development of advertising and promotional campaigns.Executed promotions, sponsorships, and community events to build the company and its products awareness.Conducted competitive reviews, consumer insights development studies, and report findings.Took extensive training from Unilever Training Center on category and management.