L’Institut CEC est la filiale de l’Association CEC (Convention des Entreprises pour le Climat), conçue pour répondre aux nombreuses demandes de “suites” ou “d’autre chose” adressées à l’Association depuis sa création. Au service de la même raison d’être, l’Institut CEC est le lieu du “sur-mesure” et de l’itération continue au service des transformations de modèles économiques à visée régénérative.

In French and English, wide variety of public speaking engagements. Themes: planetary boundaries & geopolitical analysis of their transgression, causes of inaction and environmental leadership, new business models for radical transformations.Corporate (top management & ExCom level): Association Familiale Mulliez, Michelin, Airbus, Société Générale, Cofidis, Laboratoires Expanscience, Caterpillar France, Noriap,...Academic (Masters, MBA, EMBA): HEC Paris, ESSEC, ESCP, EDHEC, Sciences Po, Pôle Léonard de Vinci, ESC Clermont,...Panelist in events organised by: Le Monde, Libé, ChangeNOW, Produrable,...MC for events organised by: Ministère de la Transition, Office Français de la Biodiversité, CEC

Strategy, Comms, PR and Influence.--Inspired by the Convention Citoyenne pour le Climat, the CEC is an endeavour to bring together companies from all sectors and of all sizes in 2021 to conceive ambitious and actionable commitments to accelerate the transition to a sustainable economy.

The On Deck Writer Fellowship is an 8-week program helping aspiring writers hone their craft and grow their audience surrounded by a community of creative, collaborative peers.

Dec'20 - Startup Marketing & Growth Hacking - full-day class // Digital MajorMar'20 - Acquisition Strategy masterclass + coaching session // Startup LaunchpadOct'19 - Startup Marketing & Growth Hacking - full-day class // Digital & Data MajorsFeb'19 - Acquisition Strategy masterclass + coaching session // Startup LaunchpadNov'18 - Startup Marketing & Growth Hacking - full-day class // Digital & Data MajorsSep'18 - Case Study - Intro to Brand Marketing - half-day class // Masters ProgramsFeb'18 - Acquisition Strategy masterclass + coaching session // Startup Launchpad

Plume Labs’ mission is to make air quality information accessible and empowering.We want to create products that make data lively, engaging and useful for solution-seekers. We believe it’s our best shot at contributing to human growth that does not come at the expense of the environment or of itself.Plume Labs is a 2019 FastCo Most Innovative Companies for Consumer Electronics as well as being listed as a 2019 World Changing Idea. Our first hardware product, Flow, was awarded a Red Dot Product Design Award.B2C Projects:• Online Retail: Launch of online sales of Flow via plumelabs.com & Amazon. Consistently grew sales QoQ until out of stock. Definition of sales calendar and promotion concept + execution with best campaign achieving 2 months sales in 2 days.• Comms & Branding: Brand positioning, website & copywriting overhaul, content marketing relaunch with a 300k worldwide subscriber newsletter.• Web Project Management: core SEO website overhaul - redesign, performance and feature improvements.B2B Projects:• Business Development: +140% YoY revenue growth with 5 & 6-figure deals selling multi-product and custom solutions. Bridgeheads built in the pharma, tech, auto industries.• Product Prototyping: Developed B2B solution prototypes used by clients for Flow fleet management using Big Query and Data Studio.• Project Leader for the AccuWeather x Plume Labs business partnershipOther Projects:• Customer Support: Team management, definition of KPIs, tooling, contact channel and content strategy• Business Intelligence & Reporting: Built the Plume Labs BI stack using Big Query and Data Studio from device & app raw data (back-end + Firebase) plus marketing sources like Search Console, Typeform, Mailchimp, Shopify, Amazon• PR: With Director of Comms, media collaborations with Bird, Formula-E, AccuWeather, R-Pur

User Acquisition: • Profitably 2X'd SEA acquisition channel in a saturated market, with a team of 2 Account Managers. Yearly 7-figure search budget.• Multiple Growth Hacking experiments around new and existing acquisition channels, both paid and organic (AARRR, AB-testing and all that stuff) with a team of 2 Growth Hackers.• Worked closely with our VP Product to transition from a call-center-centric acquisition strategy to a web-app-centric acquisition strategy: SEA & UX/UI optimisation, copywriting, data strategy for statistical significance in AB-testing.Branding & Communications:• Led the rebranding of Souscritoo into papernest: Naming + brand platform with two agencies, website redesign with our Design team, copywriting in collaboration with a senior Copywriter.• Kickstarted our PR activity: Coverage of our rebranding + Series A was of 40+ press mentions & articles.• Launched papernest's first video campaign - produced with a creative agency // media managed in-house. View rates 40% above YouTube benchmarks.• Produced papernest's Brand Book - point of reference for all web & print communications.• Working closely with Product and Customer Support to align app copywriting & client interactions with our brand platform.• Content ideation, creation and strategy with the PR team• Put together and delivered a company-wide training on "Communicating with Impact"Business Intelligence & Reporting :• Transitioned from Excel reporting to the v1 of our Data Warehouse by writing PGSQL to clean up and join ~10 different data sources & plug them into dataviz tools : SEA, Call Tracking, Call Platform, CRM, Supplier Data, etc...Partnerships :• Negotiated & implemented online partnerships with a variety of websites, both startups and big players in the retail and real-estate sectors.Other :• Produced slide deck with cofounders that landed our 10M series A.• Hired 5 FTEs & 7 interns

[UK SMB Market]Covering all Google SMB clients for two of the Big 6 Networks in the UK: Omnicom Media Group & IPG Mediabrands. Clients ranged from young and ambitious startups to businesses with multi-million pound media budgets.Developing full-year media plans alongside the PPC, Broadcast and Client teams in the agencies, for major brands in the CPG, Media & Entertainment, Non-profit, Travel, Auto verticals. Key focus on growing Google's YouTube business (for example through creative workshops with clients and their agency) and building advanced funneled strategies for direct-response clients.Received global recognition for the first million-dollar YouTube campaign with an SMB client.Outside of my core role :• CRM Guru : point-of contact for the product team in Mountain View, user testing, mockups and product feedback• Presentation design coach : led several trainings on pitch & slide-deck design

[UK / Ireland SMB Market]Consulting with small business owners in a wide variety of sectors (online retail, local services, media, charities, startups, ...), and helping them grow their businesses through the AdWords platform. Key focus on customer education, feature adoption, account optimization.Received an EMEA Innovation Award in Q4'14 for my work on productivity tools.

Music x Brands x You. Done the right way.Official.fm is a powerful tool for Major record labels and indie label artists, enabling them to share their new audio releases on the Web while turning their traffic into revenue. A team of 15 music freaks at the crossroads of Engineering, Music and Business.• Business intelligence : dashboards & database analysis (PostgreSQL, VBA & Excel, Google Analytics)• Business planning• Business development strategy• Marketing, communication & user acquisition strategy• Operations & business process design• Editor of The Digital Edge (digitaledge.official.fm), thoughts & insights on Music Industry 2.0, helpful resources for musicians of the wired generation. Featured on influential music industry blogs including Midem and Hypebot.com

Jumia (general merchandise) – Buyer & on/offline marketing, Tunis, Tunisia• Negotiation of deals with 39 key suppliers• Preparation of marketing campaigns for launch• HR: conducted interviews for technical profilesBamarang (design flash sales) – Campaign Manager, Paris, France• Definition & analysis of key metrics, daily reporting for performance improvement• Elaboration of campaign & product pages

Start-up developing CRM iPad app solutions for physical points of sale• Business Plan & future products development strategy• Contributed to the successful preparation of the pitch to integrate L’Accélérateur, Paris-based seed-stage fund and incubator

Structure aimed at focusing the Group’s policy towards innovation and dedicated to fostering innovative practices within each of the four Branches.• Constructed innovative business proposals for a variety of the Group's activities• Produced studies & benchmarks on all to do with new technologies and social media• Blogging & strategic/technological intelligence

Strategy & Marketing consulting firm• Coordinated the preparation of the corporate communication event of one of the major French Telecom operators aimed at demonstrating its leadership in the field of innovation• Produced a White Paper on the French Energy & Utilities sector • Performed a variety of front & back-office missions