Yannick Servant Email & Phone Number

L’Institut CEC est la filiale de l’Association CEC (Convention des Entreprises pour le Climat), conçue pour répondre aux nombreuses demandes de “suites” ou “d’autre chose” adressées à l’Association depuis sa création. Au service de la même raison d’être, l’Institut CEC est le lieu du “sur-mesure” et de l’itération continue au service des transformations de.

In French and English, wide variety of public speaking engagements. Themes: planetary boundaries & geopolitical analysis of their transgression, causes of inaction and environmental leadership, new business models for radical transformations.Corporate (top management & ExCom level): Association Familiale Mulliez, Michelin, Airbus, Société Générale.

Paris, FR

Strategy, Comms, PR and Influence.--Inspired by the Convention Citoyenne pour le Climat, the CEC is an endeavour to bring together companies from all sectors and of all sizes in 2021 to conceive ambitious and actionable commitments to accelerate the transition to a sustainable economy.

San Francisco, California, US

The On Deck Writer Fellowship is an 8-week program helping aspiring writers hone their craft and grow their audience surrounded by a community of creative, collaborative peers.

Jouy En Josas, île-de-france, FR

Dec'20 - Startup Marketing & Growth Hacking - full-day class // Digital MajorMar'20 - Acquisition Strategy masterclass + coaching session // Startup LaunchpadOct'19 - Startup Marketing & Growth Hacking - full-day class // Digital & Data MajorsFeb'19 - Acquisition Strategy masterclass + coaching session // Startup LaunchpadNov'18 - Startup Marketing &.

Paris, FR

• Plume Labs’ mission is to make air quality information accessible and empowering.We want to create products that make data lively, engaging and useful for solution-seekers. We believe it’s our best shot at contributing.
• Online Retail: Launch of online sales of Flow via plumelabs.com & Amazon. Consistently grew sales QoQ until out of stock. Definition of sales calendar and promotion concept + execution with best campaign achieving 2.
• Comms & Branding: Brand positioning, website & copywriting overhaul, content marketing relaunch with a 300k worldwide subscriber newsletter.
• Web Project Management: core SEO website overhaul - redesign, performance and feature improvements.B2B Projects:
• Business Development: +140% YoY revenue growth with 5 & 6-figure deals selling multi-product and custom solutions. Bridgeheads built in the pharma, tech, auto industries.
• Product Prototyping: Developed B2B solution prototypes used by clients for Flow fleet management using Big Query and Data Studio.

Paris, Ile De France, FR

• User Acquisition:
• Profitably 2X'd SEA acquisition channel in a saturated market, with a team of 2 Account Managers. Yearly 7-figure search budget.
• Multiple Growth Hacking experiments around new and existing acquisition channels, both paid and organic (AARRR, AB-testing and all that stuff) with a team of 2 Growth Hackers.
• Worked closely with our VP Product to transition from a call-center-centric acquisition strategy to a web-app-centric acquisition strategy: SEA & UX/UI optimisation, copywriting, data strategy for statistical.
• Led the rebranding of Souscritoo into papernest: Naming + brand platform with two agencies, website redesign with our Design team, copywriting in collaboration with a senior Copywriter.
• Kickstarted our PR activity: Coverage of our rebranding + Series A was of 40+ press mentions & articles.

Mountain View, CA, US

• [UK SMB Market]Covering all Google SMB clients for two of the Big 6 Networks in the UK: Omnicom Media Group & IPG Mediabrands. Clients ranged from young and ambitious startups to businesses with multi-million pound.
• CRM Guru: point-of contact for the product team in Mountain View, user testing, mockups and product feedback
• Presentation design coach: led several trainings on pitch & slide-deck design

Mountain View, CA, US

[UK / Ireland SMB Market]Consulting with small business owners in a wide variety of sectors (online retail, local services, media, charities, startups,...), and helping them grow their businesses through the AdWords platform. Key focus on customer education, feature adoption, account optimization.Received an EMEA Innovation Award in Q4'14 for my work on.

Geneva, CH

• Music x Brands x You. Done the right way.Official.fm is a powerful tool for Major record labels and indie label artists, enabling them to share their new audio releases on the Web while turning their traffic into.
• Business intelligence: dashboards & database analysis (PostgreSQL, VBA & Excel, Google Analytics)
• Business planning
• Business development strategy
• Marketing, communication & user acquisition strategy
• Operations & business process design

Berlin, DE

• Jumia (general merchandise) – Buyer & on/offline marketing, Tunis, Tunisia
• Negotiation of deals with 39 key suppliers
• Preparation of marketing campaigns for launch
• HR: conducted interviews for technical profilesBamarang (design flash sales) – Campaign Manager, Paris, France
• Definition & analysis of key metrics, daily reporting for performance improvement
• Elaboration of campaign & product pages

Rennes, Bretagne, FR

• Start-up developing CRM iPad app solutions for physical points of sale
• Business Plan & future products development strategy
• Contributed to the successful preparation of the pitch to integrate L’Accélérateur, Paris-based seed-stage fund and incubator

Paris, FR

• Structure aimed at focusing the Group’s policy towards innovation and dedicated to fostering innovative practices within each of the four Branches.
• Constructed innovative business proposals for a variety of the Group's activities
• Produced studies & benchmarks on all to do with new technologies and social media
• Blogging & strategic/technological intelligence

Paris, Île-de-France, FR

• Strategy & Marketing consulting firm
• Coordinated the preparation of the corporate communication event of one of the major French Telecom operators aimed at demonstrating its leadership in the field of innovation
• Produced a White Paper on the French Energy & Utilities sector
• Performed a variety of front & back-office missions

Master'S Degree, Digital Business Management - Mnt 2012 Hec / Télécom Paristech

Education record

Exchange Semester

Classes Préparatoires