Drive growth of GA product and increase customer retention through high value communication. Own, develop, and execute the marketing strategy across new and existing products.Build and maintain relationships with partners, developers and gaming studios.Lead and grow the marketing team, including OKRs planning, reporting and career development. Manage, plan, and administer marketing budget.

Successfully launched the first professional training centre specialized in digital, in F.W.I. Pilot operations (sales, marketing, label compliance,…) and development strategy.Design digital marketing training material and train SMBs professionals.Organize local events about all things digital to inspire business owner and generate lead.

Help French enterprise clients build a strong employer brand and content marketing strategy, with the goal of positioning them as an employer of choice in their market.Partner closely with sales representatives to work on narratives and go-to-market strategies for LinkedIn's suite of media products, in order to achieve and exceed revenue goals.

Lead influencers activities across EMEA subsidiaries, in order to grow earned media awareness.Partner with Ubisoft worldwide studios to create compelling preview events for influencers.Benchmark new and growing social media trends to generate first-mover opportunities.Develop relationships with social media platforms (FB, YouTube,…) and social analytics partners.Responsible for budget planning for influence marketing activities across EMEA region.Provide multi-channel reporting to C-level executives, on identified owned/earned activations.

Lead EMEA digital activities for Ubisoft’s licensed & casual games (Just Dance, South Park,…).Coordination of 20 EMEA subsidiaries for digital marketing activities (website, media buy,…). Project management with agencies for production of brand websites & mobile apps.Coordination with strategic internal stakeholders (Marketing, PR, Trade Marketing, Sales).Weekly monitoring of digital KPIs and design of a monthly Social Media Dashboard.

• Creation of teaching materials about Social Media Marketing and e-Reputation.• Lecture to 60+ Master degree students – including workshop and case studies.

Creation of a comprehensive Social Media Marketing offer, from the ground up.Sales presentations to established and prospective clients.Website projects and social media campaigns management.
Conception of client formation material and animation of workshops.

Management of viral marketing campaigns (street, guerilla, blogs RP,...) for SONYand CHANEL.Coordination of production teams and vendors.Client facing presentation and day-to-day relationship management.