As the leader of the full product process, I oversee the creative direction, design, development, merchandising, and management of our products. I collaborate with cross-functional teams to ensure our products align with our brand and customer preferences. From concept to launch, I guide the design and development phases, ensuring timely delivery and high-quality outcomes. Additionally, I make strategic decisions regarding product assortments, pricing, and promotions to maximize sales. Overall, my role encompasses end-to-end responsibility for creating and delivering exceptional products to our target market.

YT-studios is a versatile design and production studio that caters to a wide range of clients, including fashion brands, sport clubs, and big corporations. Our services encompass design, product development, and merchandising. With a track record of serving over 30 clients in the past three years, we offer tailored solutions that range from design-only projects to complete concept-to-product processes. Leveraging manufacturing facilities in China, Turkey, Italy, India, and Portugal, we ensure efficient production and sourcing. Our team consists of skilled freelance professionals who are assigned to projects based on their expertise. As a central figure in the company, I facilitate seamless communication between clients, designers, and manufacturers while actively contributing to the design process. Our collaborative approach enables us to deliver outstanding design and production services that meet the unique needs of our diverse clientele.

As the design-focused member, I collaborated closely with the development and merchandising teams to enhance the non-denim menswear collection. Together, we explored new fabrics, trims, branding ideas, and market trends. By translating merchandising briefs into visually appealing and commercially relevant designs, we delivered unique products that aligned with customer preferences.Our collaborative effort integrated innovative elements, such as new materials and fresh branding concepts, while considering market demands. Through a combination of design expertise, technical capabilities, and merchandising insights, we created a standout menswear collection that resonated with our target audience.