Responsible for advertising accounts (Account Director & Project Leader) with over fifteen years of professional experience in advertising agencies specializing in projects in the field of applied communication (above & below the line). Extensive experience in organizing and managing demanding accounts in the private and public sectors. Substantial experience in managing holistic communication projects, team leadership, as well as new business development. Experience in team management and accountability & ownership of accounts. Very good understanding of the digital ecosystem, strategic planning of digital campaigns with a focus on results and aesthetic excellence. Ability to understand client needs and translate them into a digital strategy. Excellent collaboration with Digital and Web development departments. Excellent and enthusiastic comprehension of client needs. Responsible for conducting marketing and advertising campaigns. Effective in client service, simultaneously integrating the three elements of a successful advertising campaign: effective marketing planning, communication strategy, and highly aesthetic creative work. Experience in efficiently managing new business competitions (specs). Handling of demanding and multinational clients in both private and public sectors. Experience in deliverables for public sector, implementation of proposals as well as writing of practices and reports of achievements. Has formulated various marketing and communication strategies and has managed brand growth for many prestigious clients. He holds a BA in Communication Studies from Coventry University.