1) Managed all aspects of launching a photo scanning and slideshow making mobile app, expected to boost companion hardware sales by 25%; oversaw design, development, user testing, and go-to-market strategy working cross-functionally with global counterparts, scanner product management, market research, digital innovations, multiple external vendors, etc.2) Identified 8 out of 21 business inkjet printer customer segments as high priority targets based on market size and potential penetration, by incorporating inputs from sales reports, product specs, and 20+ expert interviews3) Developed a market report for augmented reality, breaking down sub-markets by product types and use cases, highlighting market trends, growth enablers, and barriers; identified remote assist segment as top opportunity

I analyzed the competitive landscape for photo and video software, proposing a differentiation strategy against the top 15 competitors and 10 key features including smart video creation, gamified user experience, and multi-user collaboration. Then, I led the first Design Sprint in the company, selecting and working with a new software development and UX design partner to prototype and test a new mobile app that captures stories behind photos.

While at this venture capital company, I deepened my knowledge around business trends and dynamics in the technology industry, in fields such as artificial intelligence, machine learning, and virtual reality. I evaluated start-up business plans and delivered recommendations for investment opportunities. I also conducted an industry research on artificial intelligence applications in the education robots market.

In the Marketing and Sales Development Program, I rotated through several business units and marketing/sales sub-functions leading cross-functional projects. All projects in this program have strict timelines and high visibility in the company, and I presented progress and results to senior-level leadership on a quarterly basis. Due to the nature of the role and the program, influencing project stakeholders, time management skills, and the ability to manage up were critical to my success. Notable projects include:A product management project, to analyze data on product offering, customer segment, and pricing differences between 2 distribution channels for a group of products. In collaboration with the internal strategy team, I realigned product offerings and prices to improved customer satisfaction and retention.A product planning project, to work with engineering and supply chain teams to find a new product solution, in preparation for a steep cost increase from an existing supplier. I created multiple product scenarios based on customer requirements, technical specifications, and financial viability.A sales strategy project, to understand second-tier customer voices, and define a complete package consisting of strategical guidelines, processes, and tools for the sales team's use to engage second-tier customers in future selling efforts.A process improvement project, to redefine the charter development process for new products, based on research on industry best practices and assessment of current company practices. I trained all charter development process owners and published a corporate-wide standards document.

I oversaw yearly and monthly demand planning, P&L forecasting and reporting, and 5-year financial simulation for the aftermarket business, determined pricing, headed an inventory optimization project, and coached Europe and Brazil counterparts to adopt improved forecasting processes. I learned to deal with ambiguity and face push-backs effectively. I achieved a top performance ranking.