Native French, I have 26 years of Automotive experience including 15 in the Middle East. I have worked primarily for OEMs in Sales, Marketing, Operations, Service & Parts, Network development and Audit. I also have retail experience in the Middle East. To make my extensive experience more valuable and beneficial I decided to create my own automotive consultancy company - iCARe (International Consultancy in Automotive Resources FZ-LLC ). - seeking to share this experience and assist clients in pursuing their business development.iCARe's vision is to become a partner of choice among the Manufacturers and Importers in MENA and Europe, to help them develop and improve their business and performances to achieve better profits.iCARe's Mission is to bring success to clients, continuously contribute toward enhancing their performance, their adherence to manufacturers standards, to care for people and deliver results through optimally tailored solutions.

• Increased yearly sales from 400 to 2,800 in 8 years in Morocco.• Generated large Export Fleet deals in Tunisia (200 u), and Azerbaijan (300 u)• Drove price repositioning in Azerbaijan generating triple digit sales increase in 1 year• Coached 2 large Importers to rank them in the top 3 of KPI challenge based on performance (Sales by channel and customer satisfaction).• Conducted refranchising and market launches in 4 countries (Algeria, Morocco, Sudan, Iran)• Launched eCommerce platform in 6 markets and achieved the first online sales while witnessing sharp increase in web traffic • Optimized usage of incentives by nameplate and program to improve efficiency and return on sales• Improved Importer performance via KPI dashboard placing my 2 major Importers in top 3 and my others above the bottom 5• Supported 2 Importers to achieve EV readiness as per franchise standards• Monitor performance against franchise standards• Drove Used Cars launch & development via regular visits and workshops doubling yoy APO sales• Constantly challenged Importers on their supply chain to achieve 120 days cover by derivative• Conducted regular in market audits related to Dealer standards and Sales Processes• Doubled accessory sales by vehicle sold in some markets• Organised a 3-day online workshop related to Financial Services in Qatar

• Generate Sales to Key Accounts (Developers, Designers, Architects)• Develop Marketing (Company Profile, Website, Marketing and PR initiatives)• Analyse and improve internal processes and procedures (Business Plan, Stock Management system, procedure manual) Major achievements:• Sign a 18M AED deal in Abu Dhabi, tripling 2009 company total revenue• Launch company website• Improve stock management system by implementing referencing, pricing and monitoring system.

• Implemented new organization structure to support brand development plan• Developed and Implement Business Plan• Opened flagship dealership in Dubai• Launched new product (Safrane) and achieved sales objectives for the first time in 24 months.• Increased sales by improving performance-based remuneration for sales team, hiring fleet sales manager, vehicle supply optimisation and new product launch• Implemented “Balance Score Card” to improve processes• Initiated integrated CRM program• Lead Marketing and PR Agencies to support sales

• Lead repricing exercise in Levant countries to increase competitiveness• Supported refranchising between Chrysler / Dodge and Jeep importers (ROME initiative) in Bahrain, Kuwait and Qatar • Improved Sales & Marketing activities exceeding sales forecast for the pre-listed countries.• Optimised vehicle supply chain aiming at 3 months days cover• Facilitate and control Dealer Standards implementation• Monitor CSI, CRM improvement and Owner Loyalty program enhancement• Implement Pricing / Equipment Comparison charts for major nameplates

• Managed brand and retail marketing strategy development, implementation and budget control for the Central & Eastern Europe regional office and the 14 regional distributors• Developed PR activities tripling media attendance to PR sponsored events and initiated PR monitoring system including international motorhsows (Detroit, Paris, Frankfurt, Geneva)• Created monthly e-newsletter to communicate PR & Marketing activities internally and across the Importer network• Project managed all aspects of experiential activity such as regional vehicle launches, motorshows, customer and media 'ride and drive' experiences• Organised biannual PR & Marketing conferences • Monitor supply chain to tune marketing activities for better efficiency

• Increased and improved Sales & Marketing activities in Croatia, Estonia, Latvia, Lithuania, Israel, Slovenia and Serbia by optimising supply chain, aligning marketing initiatives and improving incentives • Launched new market (Morocco)• Designed and Implemented distributors 5-year Business Plans• Monitor vehicle sale process from ordering to sale reporting and financing• Enhance short term distributor processes• Manage and monitor Marketing support to the distributors• Ensure appropriate communication between distributors and Manufacturer

• Conducted 28 dealer, importer and supplier audits across Europe.• Adapted US audit procedures to European requirements and culture

• Reduced non-value-added Warranty costs by 10 million dollars annualized.• Developed and conducted Warranty training for all dealers in France and Italy).• Implemented monthly warranty spent reporting system steering cost reduction actions • Improved general administration and procedures

• Reduced non-value-added Warranty costs by 10 million dollars annualised.• Assisted Service & Parts Director • Represented Chrysler expertise in vehicle fire cases• Monitor et filter back quality issues to headquarter• Implemented parts backorder monitoring system