At Vendbridge I help companies to focus strategies, initiatives, innovations and growth ambitions to address unmet customer needs. Typical outcomes are:- Reprioritized roadmaps by customer relevance- Sharpened product concepts with clear customer value-add- Growth plans with high certainty to work thanks to customer need fact-base- Compelling Value Propositions that are quantitatively supported and achieve market wide resonance- Ambitious Customer Need Journeys revealing hidden growth opportunities beyond the company perspectiveI support companies in more than 10 industries from medtech, financial services, insurance to retailers and mobility providers. Key to my approach is Jobs-to-be-done thinking that I have been applying for more than 10 year in qualitative interviews as well as quantitative surveys that are statistically significant and strategically relevant.

The Product Quest Podcast follows Jonathan Edwards, Scott Burleson and Yann Wermuth on their quest to the land of product excellence. Along with their guests, they bring together topics, tools and cutting-edge approaches that help companies develop products that customers will buy and love.

Responsible for the ongoing development of the most advanced innovation method up to date that combines qualitative research, quantitative studies and much more into a systematic, granular and impactful innovation approche: CFI.CFI stands for Customer-Focused Innovation and consistently leads to actionable customer insights that create winning innovation concepts.

SMG is the leading Swiss C-level society for thought leadership and meaningful exchange. My responisiblities included:- Leveling up the online presence and infrastructure- Curation of online user flow for events- Co-creation and curration of the SMG App with SAP- Digital crowd engagement during SMG annual event

Stratinno is a strategic innovation consulting boutique. During my time I:- Helped set-up and conduct full fledged JTBD projects with Swiss and international clients- Develop and improve the CFI processSome key client challenges I helped to solve:- Uncover opportunities from a customer view in housing automation- Winning concepts for services to defend B2B margins in nuts&bolts industry- Multiple stakeholder need analysis in the planning, construction and maintenance of renewable energy power plants