Partner
CurrentAt Vendbridge I help companies to focus strategies, initiatives, innovations and growth ambitions to address unmet customer needs. Typical outcomes are:- Reprioritized roadmaps by customer relevance- Sharpened product concepts with clear customer value-add- Growth plans with high certainty to work thanks to customer need fact-base- Compelling Value Propositions that are quantitatively supported and achieve market wide resonance- Ambitious Customer Need Journeys revealing hidden growth opportunities beyond the company perspectiveI support companies in more than 10 industries from medtech, financial services, insurance to retailers and mobility providers. Key to my approach is Jobs-to-be-done thinking that I have been applying for more than 10 year in qualitative interviews as well as quantitative surveys that are statistically significant and strategically relevant.