Marketing Automation SaaS.Lead and grow the analytics function at PiperCat, identifying key metrics across the funnel, and delivering actionable insights on our marketing performance and contribution to pipelineWork with the C-suite team to understand the health of our business, delivering critical reporting and actionable insightsAct as a spokesperson for Account-Based Marketing Operations through interactions with customers, live presentations, webinar sessions, etc.Partner closely with sales leadership to maintain and continually improve our target account list, the foundational piece that enables our Account-Based Marketing strategyIdentify, implement, and manage new marketing technologies to improve our marketing performance – while managing our existing robust marketing technology stackDrive the marketing planning effort for PiperCat by owning the process, helping set and manage budgets, establishing KPIs and reporting on progress against goalsWork closely with the Demand Generation, Field Marketing, and Sales Ops teams to ensure an airtight lead process from inquiry to closed revenue

Digital marketingTranslating a vision for online marketing into a coherent digital marketing strategyDeveloping and executing integrated online strategy with wider company marketing plansLeading and managing digital marketing teamEnhancing ecommerce by increasing web visibility and trafficUsing PPC, SEO, email campaigns, blogs, forums, and other social media experience to generate leadsUnderstanding analytics and measuring ROIIncrease brand awarenessMaking sure marketing plan is in alignment with marketing budgetAnalyse marketing plan and performance using KPI’sWorking with senior employees in development of overall business plan

Web-productionOversee and monitor the designs for various projects of the clients and ensure that it meets the requirements, standards, specifications and guidelines outlined by the client in a timely mannerImplement a plan to generate maximum traffic for the siteCreate and develop quality web content keeping in mind the needs of the userLead and participate in meetings to provide detailed information regarding the user experience and provides them with appropriate feedbackSchedule the projects on time and manage their overall budgetingIdentify resources that will prove to be helpful to the designers, illustrators, copywriter to ensure that quality standards are met

Street-style designer clothes.Develop business strategies to raise our customers’ pool, expand store traffic and optimize profitabilityMeet sales goals by training, motivating, mentoring and providing feedback to sales staffEnsure high levels of customers satisfaction through excellent serviceComplete store administration and ensure compliance with policies and proceduresMaintain outstanding store condition and visual merchandising standardsReport on buying trends, customer needs, profits etcPropose innovative ideas to increase market shareConduct personnel performance appraisals to assess training needs and build career pathsDeal with all issues that arise from staff or customers (complaints, grievances etc)Be a shining example of well behavior and high performanceAdditional store manager duties as needed

Large-format printing on fabric, sublimation printing, silkscreen.Analyse and carry out a print audit of all printed items used by the companyUnderstand the paper flow i.e. who orders what, when and why, how is the product usedReview the supplier base to ascertain who and how many with a view to providing a more stream-lined and sustainable approach to managing printA detailed proposal which will provide an effective, more streamlined process which in turn will show a reduction in total print spend

Organized tree planting, landscaping and cleaning of Moscow region.