Yan Paschoud Email & Phone Number

Lausanne, Vaud, Suisse

> https://creatives.com || Full integrated communication agency

Lausanne, Vaud, Suisse

> https://creatives.com || Full integrated communication agency> Creatives results from the merger between ELK agency and Creatives in 2022- Managing Director of Creatives.- Full strategic and P&L responsibility.- HC of 32 people.- Senior consultant in communication and marketing.

Vevey, Vaud, Suisse

> https://aacts.ch

Région De Lausanne, Suisse

> https://www.elk.agency || Digital agency.> ELK agency results from the merger between MarketIn and E-Unit in 2018.- Co-founder of ELK agency.- Full strategic and P&L responsibility.- HC of 19 people.- Senior consultant in communication and marketing.

Lausanne

> https://www.marketin.com || Consulting company focused on digital marketing and business intelligence- Founder of the company.- Full strategic and P&L responsibility.- Senior consultant in sales effectiveness & marketing.

Zug

- Federal examination expert.- Scope: territory analysis & sales action plan, sales detailing.

Fribourg

- Marketing launch of a monoclonal antibody (Cimzia®) to rheumatologists (achievement: «Gold Spot Award»).- Elaboration of local marketing brand plan and annual marketing budget.- Prepare local forecast accuracy for the brand.- Communicate effectively within the organization to ensure motivation and alignment of the sales force and other key people for the achievement of product objectives.- Manage day-to-day progress of product marketing planning and execution.- Preparation of business reviews.- Monitor local brand performance and perform local market researchs (achievement: «Silver Spot Award»).- Implementation of an e-detailing solution for the sales force.- Lead the management of advertising and communication agencies.- Development of specific projects involving various national Key Opinion Leaders.- Lead the relation with global (monthly conference call, working groups).

French And Italian-Part Of Switzerland

- Promote Cimzia® and services to rheumatologists and gastroenterologists (office and hospital-based) for the French and Italian-part of Switzerland (achievement: territory with best market share in Switzerland in 2010).- Participate in international and national congresses and symposiums.- Organize and participate in PR and hospital activities.- Provide tactical inputs into the development of the national business plan.- Development of specific projects involving various regional Key Opinion Leaders.- Territory analysis and action plans elaboration.

Geneva

- Management of strategic cross-functional projects:Project Leader Key Account Management (including all first-line sales managers of the company).Project Leader for the implementation of a business intelligence software (commercial and territorial performance including all business units of the company).- Propose and manage the sales force bonus system including definition of KPIs, pay-out curve, forecast adjustment and budget follow-up.- Set quantitative objectives regarding the promotion plan of the sales force.- Development of incentive schemes.- Definition of Sales Force Performance Indicators (SFPI).- Provide monthly performance recommendations to the Management.- Provide Sales Force training on internal analysis tools and CRM system.- Cross-functional project management including customer segmentation, targeting processes and definition of commercial action plans.

Basel

- Elaboration of local marketing brand plan and annual marketing budget.- Prepare local forecast accuracy for the brand.- Lead the management of advertising and communication agencies.- Develop promotion material in collaboration with the medical department.- Lead the relation with global (monthly conference call, working groups).

Lausanne

- Elaboration of local marketing brand plan and annual marketing budget.- Prepare local forecast accuracy for the brand.- Lead the management of advertising and communication agencies.- Develop promotion material in collaboration with the medical department.

Lausanne

- Organization and coordination of a scientific symposium (national congress of Swiss Society of Dermatology).- Organization of training days.- Involvement in creation of marketing campaigns.

Les Fondamentaux Du Ca

Gouvernance Des Fondations

M&A

Masters Of Arts In Political Science

Graduation work on political awareness, as a key factor influencing the political behavior in the Swiss elections.

Bachelor’S Degree In Political Science

All options from the faculty of Business and Economics - HEC Geneva.

Faculty Of Medicine

Cas, Economie De La Santé