 Generated the marketing strategy & competitor analysis for CEO. Led sales team on business development projects for e-commerce clients such as Yesmywine, JD and Yihaodian, three-folded the revenue on e-commerce channel nationwide and ten-folded the revenue on Yihaodian within one year.  Managed all types of online media; initiated and implemented marketing campaigns integrating both online and offline tactics. Managed weibo accounts of the brands Concha y Toro and Perrier… Show more  Generated the marketing strategy & competitor analysis for CEO. Led sales team on business development projects for e-commerce clients such as Yesmywine, JD and Yihaodian, three-folded the revenue on e-commerce channel nationwide and ten-folded the revenue on Yihaodian within one year.  Managed all types of online media; initiated and implemented marketing campaigns integrating both online and offline tactics. Managed weibo accounts of the brands Concha y Toro and Perrier, with number of fans increased from 3,000 to 20,000+, and 6,000 to 60,000+ within six months respectively. Built up the B2C company e-commerce website for Hong Kong office. Established the CRM program for B2C unit, and set up the communication procedure and channels of SMS, WeChat and eDM. Coordinated with IT team and developed a web platform that automated all the routine reports for 70+ wineries. Show less

 Managed online marketing & CRM campaigns for Loreal Paris, with 8 million active members and 16 million contract revenue; proposed and implemented co-marketing campaigns with Sina Weibo and Baidu.  Launched online redemption module on Loreal Paris official website. Planned and executed four digital marketing campaigns for Avene with total revenue of 1.5 million RMB. Generated online media plan of 1.6 million RMB for Avene; established strong relationship with all major vertical… Show more  Managed online marketing & CRM campaigns for Loreal Paris, with 8 million active members and 16 million contract revenue; proposed and implemented co-marketing campaigns with Sina Weibo and Baidu.  Launched online redemption module on Loreal Paris official website. Planned and executed four digital marketing campaigns for Avene with total revenue of 1.5 million RMB. Generated online media plan of 1.6 million RMB for Avene; established strong relationship with all major vertical online media of female and baby products. Managed offline marketing campaigns for Google APAC, and sent out over 5 million direct mails. Designed multi-channel communication plan for Google China co-marketing project, and successfully acquired 1,500 channel partners to promote Adwords product. Managed 5 million members CRM program for Carrefour Taiwan, and achieved member sales contribution of 78% and incremental revenue from new members of 2 billion RMB. Show less

 Managed top 10 retailer clients in Central China and developed tailor-made marketing solutions for them. Designed and implemented customer satisfaction surveys as project leader for 20+ retailers. Delivered 10+ workshops to retailers on location research, category management, customer satisfaction surveys, and other customized research projects. Organized and chaired four ACNielsen retail seminars in west and central China, with more than 200 local retailers participating, and… Show more  Managed top 10 retailer clients in Central China and developed tailor-made marketing solutions for them. Designed and implemented customer satisfaction surveys as project leader for 20+ retailers. Delivered 10+ workshops to retailers on location research, category management, customer satisfaction surveys, and other customized research projects. Organized and chaired four ACNielsen retail seminars in west and central China, with more than 200 local retailers participating, and achieved a 92% satisfaction rate from clients. Show less

Coordinated across functions to manage all the communication, training and documentation for the new plant construction project, which was successfully completed one month ahead of schedule.