Yanting Ma Email & Phone Number

Guangzhou, Guangdong, China

1. Cleaned and analyzed social media data for 50+ Pernod Ricard brands, resulting in a clean data set for analysis. Produced reports on consumer insights and market trends by extracting feature words to classify user feedback.2. Monitored brand placement and buzz points on popular social media platforms, producing monthly reports summarizing exceptional cases and crisis opinions. Completed 300-page reports on findings.3. Conducted research on user portraits and industry summaries in the wine industry. Completed three client meeting summary reports totaling 20,000 words.

Guangzhou, Guangdong, China

1. Conducted studies on the operation and profit models of 12 real estate and healthcare companies, using expert interviews to gain deep insights. Produced detailed reports to inform business decisions.2. Independently completed an in-depth analysis report on the unique characteristics of China's pension insurance policies. This 20,000-word report sorted out the coverage, contribution rates, insurance benefits, and more, drawing comparisons to domestic and foreign pension policies. Results were widely shared and contributed to ongoing policy discussions.3. Conducted benchmarking on five domestic insurance companies. Produced 300+ pages of PowerPoint analysis, evaluating business layout, financial calculations, operation model, product advantages, marketing channels, and more.4. Completed a report on the feasibility of a strategic cooperation project, providing actionable recommendations and insights.

Guangzhou, Guangdong, China

1. Analyzed sales and browsing data for two major brands on WeChat and TikTok, producing a detailed journal to guide product layout and increasing user engagement by 8%.2. Developed and executed 15 innovative business marketing plans with 8 TikTok Key Opinion Leaders (KOLs), increasing brand awareness and engagement.3. Spearheaded 25 hours of live broadcast and social media engagement to drive customer acquisition and retention.

Guangzhou, Guangdong, China

1. Conducted an annual audit of 11 companies in the building materials industry in South China. Reconciled funds, loans, and bank statements and prepared audit working papers. Summarized and recorded abnormal information and feedback to improve financial transparency.2. Collaborated with team members to prepare the draft of audit reports, identified discrepancies, and verified correspondence with bank staff to ensure compliance with relevant regulations.

Master'S Degree, Social Policy And Practice, 3.82/4.00

Scholarship Amount: $13,750

Bachelor Of Science - Bs, Managerial Economics & Psychology, 3.97/4.00 (Top 3%)

Awards: Dean's Honors List（2018-2021, Luther and Marie Davis Scholarship (2021-2022) Course: Econometrics for Business Decisions(A).