Acting as a business advisor to provide architectural and design solutions to develop eCommerce strategies based on over 15 years of experience in digital marketing.

MiComercio is a startup with the purpose of providing solutions to micro-entrepreneurs that help them manage their business and increase sales.

Acted as commercial manager in charge of the new digital media offering for direct clients and media agencies. | Pinterest Ads | TikTok Ads | Apple Search Ads |

Plan and execute new digital strategies (Branding & Performance) for local clients such as Nestle, Ford, Pernod Ricard, Sanofi, Genfar, Codensa, Herbalife, Top universities, among others.

• As specialist in performance and brand marketing, the mission is to help brands in the generation of leads and email marketing campaings (database opt-ins, test-drive, product info, sales, etc)• Open the local operations in Colombia, building strong relationsships with agencies and clients. • PnL responsible.

MAIA is a Performance Marketing Agency focused on increasing online sales for clients in US and Latam, such as Palace Resorts, Melia Hotels, LAN‐TAM Airlines, Tigo telecommunications, among others.Responsibilities include: • Directs planning and buying of integrated Digital Media (Display, SEM, SEO, DSP, DMP), focused on maximizing client ́s ROI by using advanced strategies like remarketing, custom audiences, programmatic buying, attribution model and conversion… Show more MAIA is a Performance Marketing Agency focused on increasing online sales for clients in US and Latam, such as Palace Resorts, Melia Hotels, LAN‐TAM Airlines, Tigo telecommunications, among others.Responsibilities include: • Directs planning and buying of integrated Digital Media (Display, SEM, SEO, DSP, DMP), focused on maximizing client ́s ROI by using advanced strategies like remarketing, custom audiences, programmatic buying, attribution model and conversion funnel.• Provides strategic direction for eCommerce platforms: tagging (GTM, DTM), website analysis (Google Analytics, Omniture) and optimizing (HeatMaps, A/B test).• Aligns with regional management team to determine improvements in current operations and builds strong client relationships in order to support Ariadna ́s local staff in each country.• Builds and directs a team of 50 digital marketing professionals along the region (US, Mexico, Brazil and Colombia), working harmonically in three operational groups (Display, Search and eCommerce).• PnL responsible. Close monitoring of financial results against quarterly and annual plans. Show less

• Responsible for increasing Online Sales for Consumer and Small Business segments, leading, and coordinating different advertising vehicles like Paid Search, Affiliates Marketing, Social Media and Product Listings. • Managing and optimizing budget, analyzing results, developing, and driving the strategy required to support the growth of the business in Latin America and the Caribbean.

• Acted as internal advisor, building digital strategies, new business development and helping on deal closing for regional agencies of the group (Mindshare, MEC, Mediacom).• Responsible for providing strategic direction for Search Engine Marketing program to agencies regional clients as Dell, P&G, Telefónica, Ford, Nestle, LG, among others. • Led a team of 15 search marketing executives, creating an environment oriented to creative thinking, and cohesive team effort.

• Directed and coordinated 25 in-store sales executives, responsible for increasing sales revenue, maintaining competitive position in the market.• Developed a 360° marketing plan combining online advertising with in-store activities raising 2x monthly revenue.• Worked in conjunction with design and development teams to create end-to-end company´s eCommerce website, raising 6x online brand awareness in specific consumer segment.• Created and implemented SEO project, increasing over… Show more • Directed and coordinated 25 in-store sales executives, responsible for increasing sales revenue, maintaining competitive position in the market.• Developed a 360° marketing plan combining online advertising with in-store activities raising 2x monthly revenue.• Worked in conjunction with design and development teams to create end-to-end company´s eCommerce website, raising 6x online brand awareness in specific consumer segment.• Created and implemented SEO project, increasing over 14x website´s visitors per month without paid search. Show less

• Cofounder of Soft4Works, a web development company offering integrated online solutions from concept to execution.• Led and coordinated projects’ department providing support through product development life cycle, including building business cases and deal closing.• Worked in conjunction with a local WSI franchiser to learn about Search Engine Marketing and Search Engine Optimization (2003-2005).