Yan Vargas Email & Phone Number

Armenia, CO

Colombia

Acting as a business advisor to provide architectural and design solutions to develop eCommerce strategies based on over 15 years of experience in digital marketing.

Colombia

MiComercio is a startup with the purpose of providing solutions to micro-entrepreneurs that help them manage their business and increase sales.

Colombia

Acted as commercial manager in charge of the new digital media offering for direct clients and media agencies. | Pinterest Ads | TikTok Ads | Apple Search Ads |

Colombia

Plan and execute new digital strategies (Branding & Performance) for local clients such as Nestle, Ford, Pernod Ricard, Sanofi, Genfar, Codensa, Herbalife, Top universities, among others.

Colombia

• As specialist in performance and brand marketing, the mission is to help brands in the generation of leads and email marketing campaings (database opt-ins, test-drive, product info, sales, etc)
• Open the local operations in Colombia, building strong relationsships with agencies and clients.
• PnL responsible.

• MAIA is a Performance Marketing Agency focused on increasing online sales for clients in US and Latam, such as Palace Resorts, Melia Hotels, LAN‐TAM Airlines, Tigo telecommunications, among others.Responsibilities.
• Directs planning and buying of integrated Digital Media (Display, SEM, SEO, DSP, DMP), focused on maximizing client ́s ROI by using advanced strategies like remarketing, custom audiences, programmatic buying.
• Directs planning and buying of integrated Digital Media (Display, SEM, SEO, DSP, DMP), focused on maximizing client ́s ROI by using advanced strategies like remarketing, custom audiences, programmatic buying.
• Provides strategic direction for eCommerce platforms: tagging (GTM, DTM), website analysis (Google Analytics, Omniture) and optimizing (HeatMaps, A/B test).
• Aligns with regional management team to determine improvements in current operations and builds strong client relationships in order to support Ariadna ́s local staff in each country.
• Builds and directs a team of 50 digital marketing professionals along the region (US, Mexico, Brazil and Colombia), working harmonically in three operational groups (Display, Search and eCommerce).

• Responsible for increasing Online Sales for Consumer and Small Business segments, leading, and coordinating different advertising vehicles like Paid Search, Affiliates Marketing, Social Media and Product Listings.
• Managing and optimizing budget, analyzing results, developing, and driving the strategy required to support the growth of the business in Latin America and the Caribbean.

• Acted as internal advisor, building digital strategies, new business development and helping on deal closing for regional agencies of the group (Mindshare, MEC, Mediacom).
• Responsible for providing strategic direction for Search Engine Marketing program to agencies regional clients as Dell, P&G, Telefónica, Ford, Nestle, LG, among others.
• Led a team of 15 search marketing executives, creating an environment oriented to creative thinking, and cohesive team effort.

• Directed and coordinated 25 in-store sales executives, responsible for increasing sales revenue, maintaining competitive position in the market.
• Developed a 360° marketing plan combining online advertising with in-store activities raising 2x monthly revenue.
• Worked in conjunction with design and development teams to create end-to-end company´s eCommerce website, raising 6x online brand awareness in specific consumer segment.
• Created and implemented SEO project, increasing over… Show more
• Created and implemented SEO project, increasing over 14x website´s visitors per month without paid search. Show less

• Cofounder of Soft4Works, a web development company offering integrated online solutions from concept to execution.
• Led and coordinated projects’ department providing support through product development life cycle, including building business cases and deal closing.
• Worked in conjunction with a local WSI franchiser to learn about Search Engine Marketing and Search Engine Optimization (2003-2005).

Bussiness Administration, Business Administration And Management, General

Máster En Gestión De La Innovación Empresarial

English Course (Esl)

Systems Engineering