Winnie Yan Email & Phone Number

Mountain View, CA, US

Mountain View, CA, US

London, England, GB

New York, NY, US

• MTV | VH1 | Comedy Central | Nickelodeon | Spike | BET | Logo | CMT | TV Land
• Designed strategic primary research studies focused on our brands' target audiences and the media landscape
• Managed syndicated and internal data resources to further draw insights on consumer trends
• Crafted quarterly reports focused on emerging trends that were distributed internally across all of the brand research teams
• Supervised Viacom's new focus group room and collaborated with A/V, Concierge, and Research Teams to schedule sessions, resolve conflicts, and update the room's capabilities

Los Angeles, CA, US

• Held senior-level responsibilities in this freelancing opportunity
• Co-managed 11 app marketing strategies that were being executed simultaneously
• Collaborated with Project Management, Research, Publishing, and Creative teams to create deliverables, such as TV spots, promo videos, and app descriptions
• Ensured deadlines were met for our store submissions (iOS, Android)

Los Angeles, CA, US

• Selected as one of the ten associates out of hundreds of applicants to participate in a competitive, professional training program focusing on emerging media
• Formulated product features for NOGGIN, the company’s first video subscription app
• Analyzed trending app data and presented findings to the team
• Collaborated with Research to execute a usability test with kids and parents concerning the app’s performance
• Tracked competitors to understand the streaming services and kids' apps landscape
• Developed and pitched a research-based TV Land rebranding business strategy to the company’s executives, including Viacom's CFO, TV Land's EVP of Marketing, and Kids and Family's (Nickelodeon, CMT, TV Land) President

New York, NY, US

• I was given the opportunity to continue my work at Sesame Street when I was abroad in London with this assistant position after my internship had ended. Duties included those from my internship as well as:
• Created PowerPoint visuals for executives
• Created social media content and present social media findings to VPs and managers regularly

New York, NY, US

• Managed social media platforms, such as Pinterest, Twitter, and Facebook
• Grew the amount of unique Facebook viewers from 8,672 to 414,202 in a span of 2 months
• Strategically promoted outreach materials to communities in need Outreach topics include: Military families, bullying, hygiene, incarceration, divorce, grief

• Managed the Facebook page of 1,600 likes, Twitter of 338 followers, and Instagram of 163 followers
• Created social media content, such as graphics and photos
• Answered questions for students in-person and through social media and email

Austin, Texas, US

• Optimized search engine keywords to drive web traffic
• Worked in a lean start-up process with teammates
• Created graphics and landing pages
• Led various business projects, such as affiliate marketing and email campaigns

Philadelphia, PA, US

• Organized and analyzed research submissions provided by CEOs and CMOs in the marketing industry
• Tracked Global Advisory Members with extensive use of PBWorks and Excel
• Designed newsletters and edited photos using Adobe InDesign and Photoshop

• Managed 40-50 students (Grades 2-12) in the homework room
• Graded assignments and exams
• Tutored students who needed homework help

• Transcribed interviews of creative scientists and artists for an academic research publication
• Analyzed trends in this qualitative research focused on finding the motivation behind creativity

• Managed a class of 30 3rd and 4th graders
• Taught kids how to read and solve math problems
• Initiated creative activities such as word games with students

• Managed food orders for customers
• Took the initiative to pay for some college expenses through this job

Bachelor Of Arts (B.A.), Communication And Consumer Psychology (Marketing)

Study Abroad Semester

Data Analytics

High School

Education record