Yan Xu

Yan Xu Email and Phone Number

Business Developing & Marketing Consulting @ Yum China
shanghai, shanghai, china
Yan Xu's Location
Hangzhou, Zhejiang, China, China
About Yan Xu

Solid experience in consumer insight, market research, branding strategy, customer service, customer communication, industry trends and competitive intelligence.Creativity, acquiring news knowledge all the time, autonomous, detail-oriented, handling things with strategic precision and speed ...Multilingual in Chinese, English. Learning French and Cantonese.

Yan Xu's Current Company Details
Yum China

Yum China

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Business Developing & Marketing Consulting
shanghai, shanghai, china
Website:
yumchina.com
Employees:
445
Yan Xu Work Experience Details
  • Yum China
    Site Developer
    Yum China Sep 2020 - Present
    Zhejiang, China
  • Wow Colour
    Brand Development Specialist
    Wow Colour Dec 2019 - Jun 2020
    Guangzhou, Guangdong, China
    As a brand developer, collecting online e-commerce platform sales data and market competition research to target the potential FCMG makeup brands and international cosmetics brands, using a variety of channels to communicate and negotiate for build up the sustainable cooperation• Analyzing brands’ products lines (SKP & SKU) to select potential products with high market appeal to expand sales channel, supporting more than 60 stores daily operation• Directly implementing brands’ marketing campaign, material distribution, brand product visual merchandising display etc., fulfill more than 20 brands’ business projects• Performance highlight: expanding cooperation more than 20 domestic and foreign brands within three months including Hermès, Prada, Jimmy Choo, Lime Crime, Innisfree, Frudia, FlashLight, KOSE etc., developing more than 100 SKU efficiently
  • Ecentime
    Business Development Coordinator
    Ecentime Feb 2019 - Oct 2019
    Paris Area, France
    As a junior sales partner in the Business Development Department, managing tasked with the job of helping brands projects grow-up with professional sales skills. - Acquiring more new clients for eCentime Group and sell additional services with tailor-made proposals and inspired ideas (30%)- Identifying new leads and potential new markets with data researching (30%) - Maintaining and keeping relationships with existing customers to establish a long-term healthy partnership with clients. (15%) - Doing a market analysis and evaluation with a branding strategy for clients, providing online digital solutions and offline physical events solutions, helping clients achieve targets and goals in year/season effectively (10%) - Highly reactive on clients relations and demanding with communication skills, and follow up implementation on cases directly (25%) Client Profile: Hennessy (LVMH Group); Blédina, (Danone Group); SWISSE, ( H&H Group); Clarins Groupe; Guerlain (LVMH Group), Le Drugstore Parisien (Casino Group & L'oréal Group), Hammerson Group etc.
  • Ymir Studio
    Fashion Buyer
    Ymir Studio Jan 2018 - Nov 2018
    Paris Area, France
    As a member of the buyer team participated in the series selection and purchasing work of the S/S19 and A/W18 of the Paris Fashion Week.Selecting cooperative brands in major international luxury e-commerce platforms, such as netaporter.com & mytheresa.com & farfetch.com& matchfashion.com, and excavated new style designer brand products.Participating in showroom style positioning, according to quarterly performance and stock to determine the new season of categoryContacting with multiple brands’ showrooms and made appointments, keeping communication and visit, maintain good relationshipShooting with the models, video filming and other image collection workSupport team administrative preparation outside, through communication with the brand and its designer team, to determine the purchase details including the order cycle, shipping requirements, quarterly orders, size adjustment, etc.Search for a number of bloggers and KOLs, on major social media platforms for style positioning and business contactsBrand Profile: By Far, Recto, LNDR, Totême, Rejina Pyo, FRAME, Beaufille, A.W.A.K.E, Gray_Marrers, Anna Quan, Le Specs, FARIS, Dorateymur, Parden's, Definery, Cafuné,Lucio Vanotti etc.Partnership Profile: Tomorrow Showroom, Noir Studio, 247 Showroom, Six London, The Bridge Co., VHN Gallery, Polly & King
  • 希爾頓
    Executive Lounge Officer
    希爾頓 Feb 2017 - Jul 2017
    Shanghai City, China
    Executive Floor
  • Sheraton Hotels & Resorts
    Operations Trainee
    Sheraton Hotels & Resorts May 2015 - Oct 2015
    Shenyang, Liaoning, China
    Housekeeping
  • Hotel Shangri-La
    Customer Service Trainee
    Hotel Shangri-La Jul 2014 - Aug 2014
    Harbin City, Heilongjiang, China
    Shang Palace hostess
  • Sofitel
    Student Trainee
    Sofitel Jun 2013 - Jul 2013
    Harbin City, Heilongjiang, China
    Western buffet

Yan Xu Skills

Product Marketing Consumer Insight Public Speaking Client Relations Website Building Omni Channel Data Analysis Business Development Market Research Standard Operating Procedure Customer Service Management Team Leadership Customer Relationship Management Strategic Planning Microsoft Office Fashion Buying Seo Copywriting Event Management Multitasking Employee Training Project Implementation Social Media Marketing Adobe Premiere Pro Customer Acquisition Project Management Marketing Strategy Website Updating In Store Marketing French Speaking High Stress Environment Branding And Identity

Yan Xu Education Details

Frequently Asked Questions about Yan Xu

What company does Yan Xu work for?

Yan Xu works for Yum China

What is Yan Xu's role at the current company?

Yan Xu's current role is Business Developing & Marketing Consulting.

What schools did Yan Xu attend?

Yan Xu attended Institut Supérieur De Marketing Du Luxe, Edc Paris Business School, 澳門科技大學.

What skills is Yan Xu known for?

Yan Xu has skills like Product Marketing, Consumer Insight, Public Speaking, Client Relations, Website Building, Omni Channel, Data Analysis, Business Development, Market Research, Standard Operating Procedure, Customer Service Management, Team Leadership.

Who are Yan Xu's colleagues?

Yan Xu's colleagues are 张雨萌, 蒋玉琳, 武文捷, Andrew Vargas, Peter Pan, Andy Shi, 王东霖.

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