Yan Xu Email and Phone Number
Solid experience in consumer insight, market research, branding strategy, customer service, customer communication, industry trends and competitive intelligence.Creativity, acquiring news knowledge all the time, autonomous, detail-oriented, handling things with strategic precision and speed ...Multilingual in Chinese, English. Learning French and Cantonese.
Yum China
View- Website:
- yumchina.com
- Employees:
- 445
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Site DeveloperYum China Sep 2020 - PresentZhejiang, China -
Brand Development SpecialistWow Colour Dec 2019 - Jun 2020Guangzhou, Guangdong, ChinaAs a brand developer, collecting online e-commerce platform sales data and market competition research to target the potential FCMG makeup brands and international cosmetics brands, using a variety of channels to communicate and negotiate for build up the sustainable cooperation• Analyzing brands’ products lines (SKP & SKU) to select potential products with high market appeal to expand sales channel, supporting more than 60 stores daily operation• Directly implementing brands’ marketing campaign, material distribution, brand product visual merchandising display etc., fulfill more than 20 brands’ business projects• Performance highlight: expanding cooperation more than 20 domestic and foreign brands within three months including Hermès, Prada, Jimmy Choo, Lime Crime, Innisfree, Frudia, FlashLight, KOSE etc., developing more than 100 SKU efficiently
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Business Development CoordinatorEcentime Feb 2019 - Oct 2019Paris Area, FranceAs a junior sales partner in the Business Development Department, managing tasked with the job of helping brands projects grow-up with professional sales skills. - Acquiring more new clients for eCentime Group and sell additional services with tailor-made proposals and inspired ideas (30%)- Identifying new leads and potential new markets with data researching (30%) - Maintaining and keeping relationships with existing customers to establish a long-term healthy partnership with clients. (15%) - Doing a market analysis and evaluation with a branding strategy for clients, providing online digital solutions and offline physical events solutions, helping clients achieve targets and goals in year/season effectively (10%) - Highly reactive on clients relations and demanding with communication skills, and follow up implementation on cases directly (25%) Client Profile: Hennessy (LVMH Group); Blédina, (Danone Group); SWISSE, ( H&H Group); Clarins Groupe; Guerlain (LVMH Group), Le Drugstore Parisien (Casino Group & L'oréal Group), Hammerson Group etc. -
Fashion BuyerYmir Studio Jan 2018 - Nov 2018Paris Area, FranceAs a member of the buyer team participated in the series selection and purchasing work of the S/S19 and A/W18 of the Paris Fashion Week.Selecting cooperative brands in major international luxury e-commerce platforms, such as netaporter.com & mytheresa.com & farfetch.com& matchfashion.com, and excavated new style designer brand products.Participating in showroom style positioning, according to quarterly performance and stock to determine the new season of categoryContacting with multiple brands’ showrooms and made appointments, keeping communication and visit, maintain good relationshipShooting with the models, video filming and other image collection workSupport team administrative preparation outside, through communication with the brand and its designer team, to determine the purchase details including the order cycle, shipping requirements, quarterly orders, size adjustment, etc.Search for a number of bloggers and KOLs, on major social media platforms for style positioning and business contactsBrand Profile: By Far, Recto, LNDR, Totême, Rejina Pyo, FRAME, Beaufille, A.W.A.K.E, Gray_Marrers, Anna Quan, Le Specs, FARIS, Dorateymur, Parden's, Definery, Cafuné,Lucio Vanotti etc.Partnership Profile: Tomorrow Showroom, Noir Studio, 247 Showroom, Six London, The Bridge Co., VHN Gallery, Polly & King
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Executive Lounge Officer希爾頓 Feb 2017 - Jul 2017Shanghai City, ChinaExecutive Floor -
Operations TraineeSheraton Hotels & Resorts May 2015 - Oct 2015Shenyang, Liaoning, ChinaHousekeeping -
Customer Service TraineeHotel Shangri-La Jul 2014 - Aug 2014Harbin City, Heilongjiang, ChinaShang Palace hostess -
Student TraineeSofitel Jun 2013 - Jul 2013Harbin City, Heilongjiang, ChinaWestern buffet
Yan Xu Skills
Yan Xu Education Details
Frequently Asked Questions about Yan Xu
What company does Yan Xu work for?
Yan Xu works for Yum China
What is Yan Xu's role at the current company?
Yan Xu's current role is Business Developing & Marketing Consulting.
What schools did Yan Xu attend?
Yan Xu attended Institut Supérieur De Marketing Du Luxe, Edc Paris Business School, 澳門科技大學.
What skills is Yan Xu known for?
Yan Xu has skills like Product Marketing, Consumer Insight, Public Speaking, Client Relations, Website Building, Omni Channel, Data Analysis, Business Development, Market Research, Standard Operating Procedure, Customer Service Management, Team Leadership.
Who are Yan Xu's colleagues?
Yan Xu's colleagues are 张雨萌, 蒋玉琳, 武文捷, Andrew Vargas, Peter Pan, Andy Shi, 王东霖.
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