➢ Provided and contributed strategic ideas, insight and creativity to commercial projects, such as cases of Piaget, Bank of China, British Airways, Haier, Wangyi London platform.➢ Developed and maintained excellent relationships with key media, influencers, third parties and colleagues to provide appropriate skills and input to programmes and activities.➢ Expanded marketing efforts in planning solutions. Drafted communication proposals for shooting and brand promotion.

➢ Developed and created the implementation of PR strategy (online and offline activities) on Pro-care mask into Chinese market.➢ Liaised and established close relationships with influencers including: beauty press, digital apps, fashion buyers.➢ Created content for marketing purposes across a wide range of online (social media, website, blogs) and offlinechannels.